Product Marketing Manager

Criunchbase is a predictive solution that provides intelligence on private companies, powered by the unique combination of live private company data, AI, and market activity from over 80 million users. It predicts private market movements that matter to help investors, deal makers, and analysts make the right decisions. We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets.

We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products. Crunchbase has a remote‑first approach and is open to hiring residents of the following states:
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Maine.

As a Product Marketing Manager, you’ll play a vital role in understanding our customers, market, and competition. This role is perfect for someone passionate about product marketing and with experience as a product marketer for data/AI products. You’ll plan and execute marketing activities, develop go‑to‑market strategies, understand our buyers’ journey, inform the value we build, and identify opportunities to communicate that value effectively.

Your efforts will directly contribute to growing our market share and improving customer experience, with high visibility and impact.

• Market and Customer Insights:
  Build a deep understanding of our users, market, and competition to inform marketing and product strategies that fuel revenue team partners.
• Product Marketing Execution:
  Plan and carry out initiatives that connect our audience to our value in the most relevant way, including go‑to‑market launches, beta research, SWOT analyses, collateral creation, messaging and positioning experiments, etc.
• Go‑to‑Market Strategies:
  Collaborate with Brand, Lifecycle, Paid Media, Demand Generation, and Product Management teams to develop and drive effective go‑to‑market strategies that drive ICP awareness, acquisition, and retention.
• Buyer’s Journey Analysis:
  Understand the buyer’s process and collaborate with Brand and Digital Marketing teams to identify optimal channels for reaching prospective customers with compelling messages.
• Value and Messaging Expertise:
  Be the in‑house representative for our value and how we communicate it, working closely with Marketing, Product, Revenue, and Customer teams to power cross‑functional work that drives our shared business goals forward.
• AI‑Enabled Marketing:
  Leverage AI‑driven tools and analytics to generate insights, validate direction, optimize campaigns, and enhance go‑to‑market strategies.

• Bachelor’s degree in Marketing, Business, or a related field, preferred.
• 4+ years of experience in product marketing or a related field, preferably in a tech or data‑driven environment.
• Experience working with AI‑driven marketing platforms, data tools, or customer intelligence systems is a plus.
• Strong analytical skills with the ability to translate insights into action.
• Expertise in messaging and positioning to drive real behavior in Enterprise B2B buyers.
• Experience in executing marketing campaigns and go‑to‑market strategies for data products.
• Familiarity with AI‑powered marketing and analytics tools, with the ability to translate data‑driven insights into actionable strategies.
• Ability to identify when and how to use AI responsibly for analytics, research, and execution while maintaining data privacy and accuracy.
• Curiosity and comfort experimenting with new technologies and methods to drive innovation in product marketing.

The salary range for this role is $110,500–120,000. On top of this, you can expect equity in the form of stock options.

• Competitive compensation and equity — rewarding you for your contributions and ownership mindset.
• Remote‑first flexibility — work primarily from home within our list of approved states, with opportunities for in‑person collaboration.
• Comprehensive health…