Digital Marketing Specialist IV-Lending Solutions

Primary

Skills:

Analytics - Expert, Marketing Strategy - Advanced, Product Positioning - Advanced, Storytelling - Intermediate, Cross-Functional Collaboration - Intermediate.

Location:

San Francisco CA (Hybrid).

Contract:

W2.
Duration: 6 months.
Pay Range: $85/hr - $88/hr.
#LP

Marketing team is seeking a highly skilled Marketing Specialist IV to join our dynamic Services team focused on lending solutions. You'll play a pivotal role in developing and executing go‑to‑market strategies, leveraging deep customer insights to drive product positioning and growth. The ideal candidate will have a proven track record in product marketing, exceptional analytical skills, and experience in financial products, aiming to significantly impact our customers' success and enhance Quick Books' market position.

• Develop and implement segmentation strategies and product positioning based on customer insights and competitive intelligence.
• Design and execute research and testing plans, analyzing business data to generate insights and actionable business cases.
• Lead initiatives and GTM plans using storytelling, customer data, and analytics to prioritize business outcomes.
• Collaborate on go‑to‑market and marketing activations with internal and external partners to drive growth in our lending marketplace.
• Work closely with cross‑functional teams, including marketing, product, design, and business development, to achieve strategic goals.

• Proficiency in analytics and problem‑solving.
• Strong strategic planning and execution capabilities.
• Excellent verbal and written communication skills.
• 5 - 8 years in product marketing, preferably with fintech or credit product experience.
• Experience with small‑to‑mid‑sized businesses is a plus.

• Financial services, specifically with a focus on lending products.