Head of Marketing

First Marketing Leader Needed to Scale a Seed-Stage Healthcare Startup

This Jobot Job is hosted by:
Ali Mercado
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Salary: $170,000 - $200,000 per year

A bit about us:

We’re a Seed-stage, mission-driven healthcare startup focused on building meaningful tools, resources, and community for people navigating serious health challenges. We have early traction and a strong product foundation, and we’re now focused on building a repeatable, organic growth engine to support our next phase of growth.

We’re intentionally early in our journey and we’re looking for someone who knows how to help take a company from Seed through Series A by building marketing the right way.

Why join us?

• Competitive base salary ($170K–$200K+) plus meaningful equity options
• Hybrid structure that values in-person collaboration. Set in-office days are Tuesdays and Wednesdays.

You will:

• Own marketing end-to-end at a pivotal stage of the company- you’ll be THE marketing function, not a manager of one
• Step into a true operator role with real influence; this is not a brand or PR seat
• Build organic growth from scratch at a mission-critical healthcare company
• Work directly with the CEO and cross-functional partners (product, engineering, clinical content) to shape growth strategy
• Have high ownership, real autonomy, and clear success metrics from day one
• Do work that genuinely matters

Job Details

We’re hiring a Head of Marketing to build and run our marketing function from the ground up internally. This is a senior individual contributor role- you will be the marketing function, not manage a team.

This role is heavily hands-on and operational, with a strong emphasis on organic growth, content, community, SEO, and lifecycle marketing. This is not a brand-only or communications-led role. The right person will be comfortable building, testing, shipping, and iterating- especially in a lean, early-stage environment with no playbooks.

This role is hybrid, with in-office collaboration on Tuesdays and Wednesdays in San Francisco.

What Will You Do?

• Own and execute the marketing strategy with a strong bias toward hands-on execution
• Run organic acquisition experiments across SEO, content, community (e.g., Reddit, advocacy partnerships), referrals, and lifecycle
• Build and operate the content engine (blog, newsletter, podcast distribution, and social), publishing at high velocity using AI-assisted workflows
• Build and run lifecycle marketing, including activation and re-engagement email programs, in close partnership with product
• Measure everything: set up tracking, build dashboards, run cohort analysis, and know your CAC and conversion rates cold
• Use data to prioritize channels, experiments, and initiatives that drive adoption
• Leverage AI tools daily to increase speed and output across content creation, experimentation, and analysis
• Establish foundational marketing systems, processes, and reporting
• Manage and optimize the website and landing pages
• Support and grow community engagement initiatives
• Run small-budget paid acquisition experiments to support learning
• Partner closely with leadership, product, engineering, and clinical content teams
• Work with vendors or contractors as needed (no large team initially)

What This Role Is Not:

• A brand-only or PR-focused role
• A people-management-heavy position
• A purely strategic role removed from execution

What We’re Looking For

• 5–7 years of marketing experience, primarily in consumer-facing products
• At least 2 years at an early-stage startup as one of the first marketers
• Direct experience helping take a company from Seed to Series A (or a similar growth stage)
• Proven, hands-on execution — able to walk through 3–5 experiments you personally ran, including hypothesis, execution, measurement, and results
• Strong organic marketing background (approximately 80% organic focus)
• Experience with content marketing and community-driven growth
• Deeply data-driven and operational — you pull your own data, build your own dashboards, and live in the metrics
• Hands-on experience using AI tools and automations to materially improve marketing efficiency
• Comfortable operating in…