Senior Integrated Marketing & Planning Lead

Senior Integrated Marketing & Planning Lead

Denver, CO;

San Francisco, CA

At Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k) s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve.

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We’re hiring a Senior Integrated Marketing & Operations Leader, a strategic marketing leader to raise the bar and shape our culture as they design, build and drive the integrated planning processes, operational frameworks, and cross‑functional workflows that power high‑impact marketing campaigns and communication. This is a senior‑level role—whose primary partners are executives across marketing and creative as well as the head of marketing.

This strategic marketing leader must be a builder who is able to construct a system to support our evolving go‑to‑market communication approach. They must have robust experience working at the intersection of planning, operations, and cross‑functional coordination and have a proven track record of executing exceptional work at unprecedented pace.

Integrated marketing planning and operations requires a restructure of how we work today and the strategic implications of this work cannot be understated. This leader will be responsible for the senior‑most KPIs, the outputs from our marketing budget and they’ll specifically non‑working creative costs for our campaigns (aka, the inputs into the campaigns).

This leader will hold themselves accountable for the quality and performance of campaigns yet their primary focus is orchestrating how marketing campaigns come together—from annual and quarterly planning to ensuring tight partnership with Demand Gen, Comms, Product, Sales, Growth and Creative. In addition to the strategic capabilities, this leader will connect planning to execution across teams, ensuring marketing, sales channels (offline & ), and revenue partners are aligned on strategy, timing, and measurable business outcomes.

This leader will ensure Integrated Marketing priorities are clearly defined, prioritized, well‑sequenced, and operationally feasible, while galvanizing teams to move faster and more cohesively.

Develop our integrated marketing system–this strategic work is missing in our GTM and requires partnership at the senior most level to construct. You will be responsible for establishing the operational system and expectation for all marketing functions for campaign development.

Develop the integrated marketing plans for the 18‑month strategic planning cycle and partner with cross‑functional leaders to align integrated planning with business goals and outcomes, including pipeline and revenue impact.

Define annual and quarterly integrated marketing plans, balancing impact, capacity, timing, and dependencies. Identify Creative needs in partnership with them to size, scope and prioritize the work as well as manage the budget while accounting for our working spend.

Develop a system for the creation of integrated campaigns, including how work is managed, sized and produced across Marketing and Creative.

Be a hands‑on people leader (empowerer) who drives operational excellence by establishing workflows, artifacts, and accountability frameworks that help teams ship high‑quality creative and campaigns faster.

Create a system for Integrated Marketing Planning:
Build and own the integrated marketing planning process across annual and quarterly horizons, translating business priorities into clear, coordinated marketing plans.

Support the development and execution of integrated communications plans, ensuring consistency, and establish KPIs and success metrics tied to business outcomes as well as cadence and artifacts for quarterly and annual reviews.

Partner with Brand, Product Marketing, Demand Gen, Sales, Comms, and Creative to align initiatives, timing, and messaging across the…