Senior Demand Generation Manager, Global Products Marketing San Francisco, CA

Senior Demand Generation Manager, Global Products

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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Rippling’s Global Product Suite powers some of the company’s fastest-growing product lines — spanning Global HR, Payroll, Employer of Record, Contractors and IT for multinational companies.

We’re looking for a Senior Demand Generation Manager, Global Products to scale the demand engine behind this critical part of the business. Reporting to the Director of Marketing, Global Products, you’ll be the DG lead who turns big GTM bets into pipeline—owning ABM, webinars, events, SDR “spearfishing” plays, direct mail, and whatever creative, high-leverage programs you dream up next to create and convert demand.

This role is for someone who loves the craft and the strategy: you can invent new plays, run them end-to-end, and then pressure-test performance with ruthless clarity. You’ll partner closely with a best-in-class Digital Marketing lead who owns the paid engine (search, paid social, retargeting, etc.), and you’ll tap into Rippling’s central marketing resources for creative and marketing ops support. Expect to move fast, run tight experiments, scale what works, and grow your career!

Because Rippling’s Global suite shares its addressable market with our Core HR products, this role is uniquely collaborative. You’ll work shoulder-to-shoulder with our Core HR Marketing team, Sales & SDR leadership, Product, and Rev Ops, to plug into existing growth engines while spinning up new “Global-first” plays that create net-new opportunities and accelerate cross-sell.

The ideal candidate is a builder: equal parts creative campaign architect and performance-obsessed operator. You get excited about finding an insight, turning it into a crisp audience + message + offer, and shipping a program that makes reps say, “wait, where did these meetings come from!?” You’re as comfortable whiteboarding an ABM narrative as you are diagnosing funnel conversion, and you bring the energy to bring your own paintbrush to a high-potential part of the business.

• Develop and execute the strategy for demand gen campaigns that span promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more. You’ll do this across always-on programs and the demand gen plays laddering up to integrated campaigns.
• You’ll partner directly with SDRs on the demand gen campaigns you’re running to set them up for success and build a virtuous feedback loop on what works and what doesn’t, iterating over time.
• You’ll analyze your campaign performance and deeply understand how different programs impact funnel performance to accelerate growth. This includes shifting budgets to areas with higher returns and optimizing via testing and learning.
• You’ll own marketing sourced/influenced pipeline targets for demand generation channels aimed at Global Products. (ABM, field marketing, direct mail, webinars, content, and more).

• 6+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
• Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, ABM, etc. and how to use these to drive leads and pipeline.
• End-to-end ownership. You…