Senior Manager, Growth Marketing, Retention

About Strava

Strava is the app for active people. With over 180 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

We’re looking for an experienced Retention Marketer (and people manager!) to join our Growth Marketing team and drive user activation, engagement, and retention. In this role, you’ll craft personalized campaigns, translate data and user insights into action, and collaborate across Product, Marketing, and Design to build and scale high-impact experiments. You’ll lead a high performing team to hit their business goals AND professional goals.

Your work will shape how athletes experience Strava, ensuring they stay engaged and motivated on their fitness journey.

We follow a flexible hybrid model that generally translates to more than half your time on‑site in our San Francisco office— three days per week.

• Own a key business area:
  Oversee and be a key driver of our free product retention strategy, developing a roadmap and learning agenda toward a clearly defined goal.

• Lead a high performing team:
  Manage at least two direct reports, coaching them toward their professional development goals while optimizing their workload to prioritize for impact.

• Collaborate with cross‑functional teams:
  As a data‑driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in‑app touch points for incremental impact and insights.

• Build and launch personalized campaigns:
  One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time.

• Consistently measure and report performance & takeaways:
  We run fast‑paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel.

• Empower others:
  Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise.

• You bias for action: you enjoy working in a dedicated and fast‑paced working environment. We pride ourselves on trying things quickly, learning and iterating, and then either pivoting or scaling. You’ll excel by constantly assessing your opportunities and prioritizing for impact.

• You have a growth mindset: you see challenges as opportunities and aren’t scared of a little ambiguity. You are comfortable asking questions to bring clarity and momentum to broad and novel challenges, and do so with positivity and humility.

• You enjoy both the art and science of Marketing: you're just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results.

• You are constantly curious: you have a deep curiosity about human behavior and approach decision‑making with a scientific mentality, always seeking ways to make even minor adjustments.

• You have a data‑driven, product approach: you take on complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinking.

• 7+ years of experience in lifecycle marketing, email marketing, or CRM.

• Experience working in marketing automation tools (such as Iterable) to build personalized push & email journeys.

• 2+ years of experience managing direct reports with a proven track record.

• Strong communication and collaboration skills - Ability to effectively link between teammates and cross‑functional partners across the organization.

• Experience with A/B testing, experimentation tools (such as Eppo) and reading reporting tools (such as Tableau).

For more…