Product Marketing Manager

At Snappr, we make it effortless for businesses to access high-quality visual content  the world’s leading marketplace for photography, video, and editing, we connect top creators with brands that need to tell their stories through powerful visuals. By combining cutting-edge technology with a discerning eye for creativity, we help businesses grow through content that stands out.

Our culture is built on extreme ownership and peak performance. We are customer-obsessed, data-informed problem solvers who thrive on radical candor, embrace challenges by loving the dirt, and refuse mediocrity. We believe in accountability, humor, and diversity — and we’re united by a mission to help businesses tell better visual stories.

About the team:

Snappr is the world’s largest on-demand marketplace for visual content. Our teams are entrepreneurial, collaborative, and impact-driven — solving complex customer challenges at a global scale. Every project you take on will contribute to how businesses tell their stories visually, helping us set the standard for visual content worldwide.

About the role:

We are looking for a versatile Product Marketer to communicate our newest product offerings against the perceived competition and to educate our ICPs on why to prioritize them.

If you're a people person, a storyteller, and if you thrive on the energy from your audience (a public speaker), you'll be set up for success.

But it doesn't end there - to be truly successful, you'll need to have strong analytical skills too, to autonomously uncover insights that drive campaigns and experiments.

• Interview customers and buyers and collect insight that drives experiments
• Conduct competitive market research and then turn that research into a winning strategy
• Research and define market segmentation (ICP, audiences)
• Write and design product functionality and use cases, benefit-driven features, white papers, case studies and testimonials, and drive distribution to all placements
• Position Snappr as a category leader and perfect the value proposition
• Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features

• You have experience with earlier stages (Series A to
  
  C) startups.
• You have focused mostly on B2B product marketing (as opposed to B2C).
• You have 3+ years of experience leading product marketing at a product-led startup.
• You have experience crafting compelling, value-driven product messaging and positioning, and creating product & content marketing collateral.
• You have experience conducting user research and writing insights on your own.
• You know your way around tools like Canva, Figma, Webflow, and ChatGPT.
• You love working closely with product teams and developers to understand every nuance of the product.
• You have experience with project management tools like Asana, Notion, and Trello.
• You want to work closely with the CEO to shape our brand and value proposition.
• You love being scrappy, rolling up your sleeves, and trying new things.