Sr. Manager, Integrated Marketing

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills, and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world. Progress starts with you.

The Senior Manager of Integrated Marketing will support the enablement of our Consumer Strategy and resulting campaigns/activations through all stages of development — from creative concepting, to production/activation, to building the full go-to-market plan with all necessary Marketing stakeholder groups, including our external agency partners. This role will report to the Senior Director, Integrated Marketing for North America.

• Support the enablement of the Consumer Strategy and resulting campaigns and activations through all stages of development, from creative concepting to production and activation.
• Build full go‑to‑market plans with all necessary Marketing stakeholder groups, including external agency partners.
• Ensure seamless coordination across creative, media, social, product, and insights and analytics teams to bring integrated plans to life.
• Manage timelines, deliverables, and stakeholder alignment to ensure integrated campaigns feel connected and not fragmented.
• Track, manage, and reconcile marketing budgets, ensuring all programs and vendors stay within approved spend, identifying variances early, and enforcing process discipline to maintain accurate, on budget execution across all initiatives.
• Lead day‑to‑day development of integrated marketing plans, ensuring effective Marketing‑Comms planning across teams and channels.
• Oversee cross‑functional collaboration to ensure campaign work streams, messaging, and creative remain aligned with strategic priorities.
• Partner closely with agency teams to guide creative development, production workflows, and activation plans across multiple channels.
• Maintain organized tracking across complex campaign work streams, ensuring all inputs and considerations are connected throughout planning and execution.
• Identify opportunities to enhance integration, streamline processes, and strengthen the cohesion of consumer campaigns across the enterprise.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications
:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications
:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Background in marketing in financial services, tech, fintech, or payments
• Experience supporting integrated, multi‑channel marketing campaigns
• Experience leading cross‑functional work streams or cross‑disciplinary campaign teams
• Experience partnering with external creative and media agencies
• Ability to connect creative, media, social, product, and analytics inputs into a cohesive integrated plan
• Ability to manage complex Marketing‑Comms planning to ensure campaigns feel integrated and not fragmented
• Experience utilizing reporting tools or campaign measurement approaches to guide optimization and performance insights
• Strong project management skills with proficiency in project management tools and reporting dashboards
• Strong organizational and multitasking skills with proven ability to manage complex projects and multiple stakeholders
• Strong analytical skills and comfort interpreting data to inform insights and recommendations
• Detail‑oriented with a strong focus on operational excellence while ensuring cross‑functional alignment
• Strong problem‑solving abilities with the capacity…