Founding Product​/Customer Marketing Manager

Founding Customer / Product Marketing Manager

Join to apply for the Founding Customer / Product Marketing Manager role at Collectly
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Collectly is a fast-growing healthcare tech startup leading the charge in transforming the U.S. healthcare market through AI‑driven innovation. Millions of patients interact with providers daily while navigating a system marked by inefficiencies, administrative burdens and suboptimal financial experiences. By simplifying billing for providers and elevating the patient financial experience, Collectly empowers health‑care organizations to thrive.

We’re seeking a Founding Customer / Product Marketing Manager to bridge the gap between our product, customers, and market. You’ll own go‑to‑market strategy for product launches, build compelling messaging and create content that showcases customer value and success. This role is perfect for someone passionate about storytelling, positioning and enabling sales with the right narratives. The role is hybrid – candidates must be located in the San Francisco Bay Area.

• Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
• Lead GTM plans for new product launches and feature rollouts, including messaging, collateral and enablement.
• Create high‑impact customer marketing assets: case studies, testimonials, video spotlights and customer stories.
• Partner with Sales & Customer Success to amplify customer advocacy and expand adoption.
• Drive voice‑of‑customer initiatives, gathering feedback and insights to inform product and marketing strategy.
• Build and maintain sales enablement resources (battle cards, pitch decks, one‑pager) in collaboration with the head of sales enablement.
• Analyze competitive landscape and market trends to refine Collectly’s positioning.

• 5+ years of experience in product marketing, customer marketing or related roles (SaaS or healthcare).
• Background in healthcare technology, EHRs or RCM.
• Strong storytelling ability – translate technical features into clear, compelling customer benefits.
• Experience building GTM launch plans and enablement assets that drive adoption.
• Exceptional written and verbal communication skills.
• Comfortable interviewing customers, building case studies and creating advocacy programs.
• Highly collaborative – able to work across product, sales and marketing teams.
• Experience with content production (video, webinars, customer events).
• Familiarity with sales enablement tools and platforms.

• Unlimited PTO – we believe in work‑life balance and encourage you to recharge when you need it.
• Comprehensive health coverage – fully paid medical, dental and vision insurance for you and your dependents.
• Equity opportunities – share in our success with stock options.
• 401(k) with generous company match.
• Student loan support – contributions toward your student loans.
• Compensation: $120,000 - $170,000 per year.

San Francisco, CA