Manager, Digital Marketing

Leads the development and execution of Pottery Barn Kids social media strategy across all channels, including influencer partnerships. Drives community engagement and brand affinity through strategic content, deep knowledge of industry trends and platform dynamics, and data-driven audience insights. Owns social media innovation and delivers measurable improvements in key performance metrics to achieve growth objectives.

This role is perfect for someone who self-identifies as having a "start-up mentality" — passionate, ready to wear many hats, able to think strategically while executing tactically, and hungry to jump right into the world of Pottery Barn Kids social!

ESSENTIAL FUNCTIONS:

Strategic Planning & Execution:

Develop and own the brand's social media roadmap, translating business objectives into platform-specific strategies and content frameworks

Partner with cross-functional partners (Email Marketing, Creative, Video, Site & Brand Merchandising, CRM, Paid Social) to ensure social integration across all brand touchpoints

Identify and capitalize on emerging platform features, trends, and opportunities to maintain competitive advantage

Own and manage social media budget, strategically allocating resources across influencer partnerships, UGC generation, and product seeding to maximize impact and drive operational efficiencies

Influencer & Partnership Management:

Build and manage influencer strategy, including partner identification, negotiation, contract management, and performance evaluation

Oversee influencer content calendar and deliverables, ensuring brand alignment and ROI

Develop scalable processes and tools for partnership tracking and reporting

Direct content creation across all social channels, balancing brand storytelling with performance-driven content

Collaborate closely with Creative partners to produce social-first video and digital assets as needed, setting quality standards for team output. Create ‘in-house’ assets as needed.

Manage content calendar and publishing workflows via internal and native platform tools

Oversee community engagement strategy, including response protocols for DMs, comments, and UGC

Partner with CRM & Paid Social teams to align brand initiatives with paid social strategies

Coordinate asset production and campaign launches, ensuring seamless execution across teams

Analytics & Insights:

Own social media & influencer performance reporting (weekly, monthly, quarterly), translating metrics into actionable recommendations

Monitor competitive landscape and industry trends, producing regular insights reports to inform strategy

Establish and track KPIs that ladder up to business goals; optimize tactics based on performance data

UGC & Community Growth:

Develop and execute UGC strategy across organic social, product seeding, and on-site integration

Manage vendor relationships and UGC platform partnerships to expand content library

Oversee content moderation and rights management processes

Manage, mentor, and develop direct report(s), providing clear direction, feedback, and growth opportunities

Delegate tasks effectively while maintaining quality standards and brand consistency

Foster a collaborative, creative team culture that encourages experimentation and learning

QUALIFICATIONS:

4+ years of social media management experience, with at least 2 years in a strategic or senior-level role

Proven track record of developing and executing successful social media strategies that deliver measurable business results

Demonstrated experience managing budgets (minimum $100K+ annually) and vendor relationships

1+ years of people management experience, including mentoring and developing team members

• Strong interpersonal skills— "team mindset" — with the ability to establish effective relationships with all levels within the company
• Effective time and project management skills, with ability to organize, prioritize, delegate, and execute efficiently
• Highly creative and self-motivated, with strong conceptual and decision-making skills

Bachelor's degree required, concentration in Marketing, Communications, Journalism, or related field preferred

Expert-level knowledge of major social platforms (Instagram, Tik…