ThingsBook - Influencer Marketing Specialist

About NAVER U.Hub

Naver U.Hub is the subsidiary of NAVER, a global internet company, based in Los Angeles with offices in Seattle and Redwood City. Our teams across NAVER Search US, BAND, Things Book, and NAVER Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.

Following the launch of our new social blogging app, Things Book, in the United States & Canada, we are now focused on scaling the platform and enhancing the user experience. You will join a small, agile U.S.

-based team of approximately 10 members, working in close partnership with a dedicated development team of about 30 members located in Korea. This role offers the unique opportunity to contribute to a live product in a fast‑paced environment while benefiting from the stability and resources of a global technology leader.

The Influencer Marketing Specialist will build a powerful community of lifestyle content creators, book lovers, collectors, and everyday storytellers who bring Things Book to life. This role owns end‑to‑end influencer strategy, outreach, negotiations, content review, and reporting across paid and earned programs.

• Define Things Book's approach to influencer marketing including strategies for seasonal moments, product launches, lifestyle trends, and evergreen community storytelling
• Own annual influencer budget, contract workflows, and paid media support
• Design and manage College Ambassador Program to build grassroots awareness and engagement on campus
• Establish long‑term partnership structures with key influencers including tiered compensation models, exclusive perks, and ongoing collaboration frameworks
• Oversee influencer community building initiatives including private creator groups, feedback loops, and exclusive events

• Identify influencers across lifestyle, book, collection, and creative communities whose content style and audience align with Things Book's brand ethos
• Leverage platforms and tools to source creators, evaluate performance, and negotiate fair rates
• Build long‑term relationships with influencers, agents, and managers

• Manage end‑to‑end execution of influencer campaigns: briefing, reviewing content, providing feedback, and driving approvals
• Ensure content feels real and authentic to the creator - NOT overly polished, scripted, or product forward

• Track performance metrics including reach, engagement, video completion, saves, shares, and app installs
• Use data to optimize future strategies and demonstrate program impact
• Build custom reports for cross‑functional teams summarizing results and learnings

• Partner with the Social Media and Marketing team members to ensure influencer content aligns with brand priorities, campaign messaging, and is integrated into organic channels
• Collaborate with Product and Community teams on creator seeding programs and feature launches

• 4+ years of influencer/creator marketing experience within lifestyle, social media platforms, creator economy, or tech
• Strong track record of managing influencer campaigns with measurable results
• Deep understanding of lifestyle creator culture, collection content formats, and platform trends (Tik Tok, Instagram, You Tube)
• Exceptional interpersonal and communication skills with a proven ability to build and maintain relationships with talent and agents
• Strong negotiation skills for contracts, deliverables, and rates
• Ability to manage budget, reporting, and multiple crater workflows simultaneously
• Proficient with influencer marketing platforms and analytics tools
• Willingness and ability to travel for events and on‑site collaborations as needed

• Experience as a content creator or deep understanding of the content creation process from a creator's perspective
• Agency background with experience managing multiple client campaigns or creator rosters
• Familiarity with creator economy platforms and tools (e.g. Creator
  
  IQ, Dash Social)
• Experience building and…