Growth Lead

About Safety Kit

Safety Kit’s mission is to stop fraud and abuse on the world’s largest platforms. We’re a young startup but are already trusted as a critical defense for some of the world’s largest companies like Etsy, Patreon and Discord.

Companies spend hundreds of billions of dollars on this problem today. But it doesn’t work — systems are fragmented, models are inaccurate, human review bogs down operations, and it all costs a painful amount of money. We saw this firsthand building anti‑fraud systems at Stripe and Airbnb. Safety Kit unifies this entire ecosystem into one platform that actually works.

We’re a fast‑growing Series A startup backed by Y Combinator, Ribbit Capital, First Round Capital. We’ve raised $27M, are a 19‑person team (mostly engineering), and operate 100% in‑person at our San Francisco office.

As our Foundational GTM Growth Lead (title flexible!), you’ll build and own Safety Kit’s Marketing motion from zero to one. This is a highly hands‑on role at the intersection of events, brand‑driven growth, and market intelligence
, with a direct line to revenue.

Your mandate:
create awareness where our buyers actually pay attention, turn that attention into high‑quality demand, and arm the Sales team with insight and activation that makes outreach land.

This is a special time in our history — joining now means owning GTM Growth across the stack, touching every part of our sales, marketing, and product systems.

• Brand, Social, & Distribution‑Led Growth (Primary Near‑Term Focus)
• Build Safety Kit’s presence across social channels (primarily Linked In and X), with a focus on credible, opinionated, founder‑and‑operator‑led content.
• Build a consistent brand voice that resonates with fraud and risk leaders.
• Leverage your personal or professional network and distribution to amplify reach.
• Experiment aggressively with formats (short‑form video, threads, visuals, event‑driven content), measure everything, and double down on what converts attention into demand.
• Partner closely with Sales to align narrative, positioning, and outbound themes.
• Events & Field Marketing
• Own end‑to‑end execution of Safety Kit‑hosted events, including executive dinners and third‑party conferences.
• Manage logistics, vendors, budgets, timelines, and on‑site execution.
• Partner with Sales to design events that drive pipeline (guest lists, pre‑event outreach, in‑event activation, post‑event follow‑up).
• Develop repeatable event playbooks that scale as we grow.
• Market Research & GTM Intelligence
• Develop a deep understanding of our ICPs, buyer personas, and buying motions.
• Research target accounts, vertical‑specific pain points, and competitive positioning.
• Design targeted activations and content (event hooks, outbound themes, social proof, narratives) that directly support BDR outreach.
• Partner with BDRs to continuously improve message‑market fit and outbound effectiveness.
• Create and package high‑signal content assets (talking points, short‑form posts, snippets, one‑pagers, event follow‑ups, narrative frameworks) designed specifically to support outbound and warm‑up touches.
• Translate market insight into clear messaging guidance for BDRs: what to say, when to say it, and why it resonates.

• Plan and execute high‑impact events that directly support pipeline creation.
• Build Safety Kit’s external narrative through social, content, and community presence.
• Translate market insights into actionable GTM plays for Sales.
• Collaborate with BDRs and AEs to align campaigns, events, and outbound motions.
• Track performance across events, content, and activations; iterate quickly.
• Serve as the connective tissue between brand, demand, and sales execution.

• 3–5+ years in Marketing, Growth, or GTM roles at a B2B SaaS or enterprise‑focused AI startup.
• Proven experience marketing events end‑to‑end (conferences, dinners, field marketing).
• Demonstrated ability to build distribution and influence on Linked In (personal or brand), with a track record of consistent posting, engagement, and audience growth.
• Sharp GTM instincts: understands buyers, sales motions, and how marketing actually drives revenue.
• Exceptional written and…