Strava – Director, Product Marketing

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward.

Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

We’re looking for an expert Director of Product Marketing to lead our Global Product Marketing team. In this role, you’ll connect our brand narrative and values to our product roadmap to articulate Strava’s value to our active audience. You’ll own the strategy for launching and positioning the product and its features, collaborating with teams across the company to influence the product roadmap, drive adoption and engagement, and ultimately, accelerate Strava’s growth trajectory – all in service of motivating people around the world to live their best active life.

We follow a flexible hybrid model that generally translates to half your time on-site in our San Francisco office— three days per week.

• Craft the future of the Product Marketing organization
  at Strava, influence our product roadmap, and help users get the most out of their product experience – and see the quantifiable impact of these efforts on our business.
• Set the course for Strava’s future,expanding the use cases for Strava’s product and the audiences who can see themselves in – and better themselves – through our product.
• Lead, mentor, and grow a team of high-performing Product Marketers
  , who are passionate about Strava’s community, our mission, and their impact.
• Support the entire user experience
  , including our free, subscription, and business-to-business products.
• Propel millions of people to live their best active lives
  , turning consumer insights and data into creative go-to-market strategies and compelling stories that help users get the most out of the Strava product.

• Being world-class at product positioning and GTM.You will develop the strategy and oversee the execution of how our products are understood and adopted by new and existing users.
• Leading transformational process improvements.As a seasoned PMM leader, you know that the best product marketing efforts are a journey from research to positioning to execution. You’ve been there, done that, so you can optimize a team’s operating rhythms to drive efficiencies in the process, and optimal outcomes for the business.
• Influencing cross-functional teams.Our PMM team works across the organization, in close partnership with our Product Development organization, Research and Insights, Brand, Social, Growth, Creative, and more. You are a strong collaborator who leads with empathy, you can rally a diverse team to a unified vision, and you can influence teams to achieve optimal business results.
• Being customer-focused.You’ll lead a team of consumer-centric marketers, becoming the authority on the needs, motivations, and challenges of our users. You’ll put the audience at the center of the team’s decisions and serve as the voice of the user in company decisions.
• Being as data-driven as you are creative.A great PMM at Strava is both, so you lead by example, rooting decisions in data and marketing strategies in creativity. You think beyond the basics, but you use research and analytics to back up your vision and quantify your impact.
• Having a strong bias to action.You turn ideation into action, and are willing to test, learn, and iterate. You inspire your team to move with urgency and tackle challenges head-on.

• BA, MBA or equivalent experience
• Strong B2C experience, with a preference for those who understand subscription service marketing and can articulate recurring value
• 10+ years of marketing experience, including 5+ in PMM
• 3+ years leading and developing a PMM team
• A consistent record of successful go-to-market launches
• Demonstrated strong product partnerships and an ability to influence tech roadmaps
• Fluency with data and consumer insights
• Fitness…