Organic Social Media Manager

Base pay range

$90,000.00/yr - $/yr

SFO

• Job Type: Full-Time
• Reports to:
  
  VP of Marketing
• Industry: Consumer Products / Lifestyle Brand
• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing
• Industries:
  Manufacturing

• This fast‑growing consumer brand is known for transforming everyday essentials into ultra‑portable, beautifully designed products used by millions worldwide. Sold across DTC, Amazon Seller/Vendor, and retail, the company is driven by thoughtful design, portability, and lifestyle‑focused innovation.
• As the brand continues to expand, we are seeking a creative, analytical, and proactive Organic Social Media Manager to elevate our storytelling and grow our global digital community.

• The Organic Social Media Manager will lead the brand's presence across Instagram, Tik Tok, Facebook, You Tube, and emerging platforms, owning organic strategy, content creation, community engagement, and brand narrative.
• This is an ideal role for someone who moves quickly, thinks strategically, and thrives in creating content that feels authentic, human, and aligned with a product‑driven, design‑focused consumer brand. This role directly shapes how millions of customers connect with and fall in love with the products.

• Partner with Marketing, eCommerce, Creative, and Customer Experience teams to ensure all storytelling aligns with broader campaigns.
• Own the monthly organic content calendar across all platforms.
• Monitor cultural, creator, and platform trends to quickly ideate and publish timely content.
• Produce platform‑specific content—including short‑form videos, lifestyle moments, product highlights, UGC remixes, and trend‑driven posts.
• Maintain a strong and consistent brand voice and visual identity.
• Develop new concepts that highlight the brand's innovations, portability, and lifestyle applications.
• Manage Tik Tok and Tik Tok Shop presence.
• Build and manage relationships with influencers and micro‑creators to strengthen awareness and organic reach.

• Oversee daily posting, commenting, and community interactions.
• Foster meaningful conversations with customers and fans.
• Identify brand advocates and amplify UGC.
• Engage in relevant online communities and stay active in evolving trends.

• Track KPIs, including reach, engagement rates, follower growth, saves, shares, watch‑time, revenue contribution, and site/Amazon traffic.
• Translate performance data into actionable insights that inform overall marketing direction and support conversion and retention goals.
• Continuously refine strategies based on daily, weekly, and monthly results.
• Monitor competitor activity and category trends.

• Collaborate with design and marketing teams to align on campaigns and product launches.
• Coordinate with influencers and micro‑creators for organic partnership content.
• Work with the VP of Marketing and Content Manager to produce product clips, lifestyle videos, behind‑the‑scenes features, and brand storytelling content.

• Bring the brand's mission—innovative, accessible, everyday design—to life through content.
• Maintain consistency with branding, messaging, and product claims.
• Ensure all content aligns with IP/trademark guidelines and brand standards.

Required:

• At least 3–6 years of experience in organic social media management (brand or agency).
• Deep understanding of platform algorithms, trends, and best practices.
• Proven track record of organic account growth.
• Excellent writing and communication skills.
• Analytical mindset with experience using tools such as Meta Insights, Tik Tok Analytics, Metricool, Later, Hootsuite, Shopify, Slack, Google Drive, Sprout, or similar platforms.

Preferred:

• Experience with lifestyle or consumer brands, especially DTC or Amazon‑first businesses.
• Background in product‑focused storytelling or UGC‑style content.
• Basic photography skills; comfortable appearing on camera (optional).
• Familiarity with accessories, eyewear, or design‑forward brands.
• Creative, bold, and highly trend‑aware.
• Organized, detail‑oriented, and proactive.
• Fast execution with high…