Dir Product Marketing

JOB LEVEL M60/P60 EMPLOYEE ROLE People Manager

Adobe empowers with tools to bring ideas to life, crafting engaging content for all devices.

We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in encouraging leaders throughout the organization. If you’re passionate about leading from where you sit, join us.

Lead the global Go-to-Market strategy for Adobe Experience Manager, Sites for top customers.

Lead a team of product marketers to develop innovative GTM programs encompassing bookings, pipeline, and retention.

• Lead GTM strategy and business outcomes for a segment or solution in Adobe Experience Manager, reporting to senior executives.
• Lead and nurture a team of outstanding product marketers, developing team members to support the organization's overall mission. Be the mentor across org and participate in tasks for new talent, employee engagement, and career development.
• Develop customer‑facing materials that support go‑to‑market strategy, sales enablement, and thought leadership to enable success with global enterprise customers.
• Develop accurate, relevant, and high‑resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
• Develop and implement GTM programs that support growth for Adobe in the enterprise, including strategies for upselling, cross‑selling, migration, and penetration.
• Spearhead technology thought leadership efforts in partnership with internal marketing, PR, social, and field teams to attract consideration from creative, marketing, CIO, and practitioner audiences. Partner with product management teams to impact the product roadmap.
• Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
• Participate as one of the business unit decision makers in the deal approval process, facilitating approval or addressing blocking issues based on stated financial and business guidelines.
• Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.

• Knowledge and expertise in CMS, DAM, headless and omnichannel content, PaaS, Integration, Application Development, or AI/ML technology.
• Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre‑sales or product marketer.
• Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results.
• Large brand GTM, messaging, and sales enablement experience.
• Demonstrated experience taking complex solutions and messages to market.
• Successful experience with retention marketing / driving active use after the sale.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $163,200 -- $302,400 annually. Paywithin this range varies by work location and may also depend on job‑related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency…