Sr. Manager, Integrated Marketing

The Senior Manager of Integrated Marketing will support the enablement of our Consumer Strategy and resulting campaigns/activations through all stages of development - from creative concepting, to production/activation, to building the full go-to-market plan with all necessary Marketing stakeholder groups, including our external agency partners. This role will report to the Senior Director, Integrated Marketing for North America.

• Support the enablement of the Consumer Strategy and resulting campaigns and activations through all stages of development, from creative concepting to production and activation.
• Build full go‑to‑market plans with all necessary Marketing stakeholder groups, including external agency partners.
• Ensure seamless coordination across creative, media, social, product, and insights and analytics teams to bring integrated plans to life.
• Manage timelines, deliverables, and stakeholder alignment to ensure integrated campaigns feel connected and not fragmented.
• Track, manage, and reconcile marketing budgets, ensuring all programs and vendors stay within approved spend, identifying variances early, and enforcing process discipline to maintain accurate, on budget execution across all initiatives.
• Lead day‑to‑day development of integrated marketing plans, ensuring effective Marketing‑Comms planning across teams and channels.
• Oversee cross‑functional collaboration to ensure campaign work streams, messaging, and creative remain aligned with strategic priorities.
• Partner closely with agency teams to guide creative development, production workflows, and activation plans across multiple channels.
• Maintain organized tracking across complex campaign work streams, ensuring all inputs and considerations are connected throughout planning and execution.
• Identify opportunities to enhance integration, streamline processes, and strengthen the cohesion of consumer campaigns across the enterprise.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Background in marketing in financial services, tech, fintech, or payments
• Experience supporting integrated, multi‑channel marketing campaigns
• Experience leading cross‑functional work streams or cross‑disciplinary campaign teams
• Experience partnering with external creative and media agencies
• Ability to connect creative, media, social, product, and analytics inputs into a cohesive integrated plan
• Ability to manage complex Marketing‑Comms planning to ensure campaigns feel integrated and not fragmented
• Experience utilizing reporting tools or campaign measurement approaches to guide optimization and performance insights
• Strong project management skills with proficiency in project management tools and reporting dashboards
• Strong organizational and multitasking skills with proven ability to manage complex projects and multiple stakeholders
• Strong analytical skills and comfort interpreting data to inform insights and recommendations
• Detail‑oriented with a strong focus on operational excellence while ensuring cross‑functional alignment
• Strong problem‑solving abilities with the capacity to think ahead, engage proactively, and take initiative
• Demonstrated ability to work effectively in a highly matrixed organization
• Excellent communication and relationship‑building skills
• Strong written and in‑person communication skills
• Team player with the ability to collaborate across regions, functions, and levels
• Self‑starter who is proactive in asking questions and proposing solutions
• Extensive knowledge of Microsoft Excel, PowerPoint, and Word

Varies upon the needs of the department.

This position requires travel5-10% of the time.

This position will be…