Senior Manager Integrated Marketing; Relocate to Singapore

Overview

About Airwallex. Airwallex is the only unified payments and financial platform for global businesses. Powered by our proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, the team includes over 2,000 people across 26 offices.

Airwallex is valued at US $8 billion with backing from investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital. If you’re ready to do the most ambitious work of your career, join us.

Attributes we value: successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You’re humble and collaborative; you turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end.

You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking.

About the Team:
You’ll be part of a collaborative, results‑driven Growth team that thrives on strategic, creative campaigns that move the business forward. We value creativity, data‑driven decision‑making, and a builder’s mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex’s impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds.

We’re looking for a Growth Creative Lead who can blend creativity, data, and strategy to drive measurable impact across our lifecycle and growth marketing programs. Reporting into the Head of Growth, this is a hands‑on creative leadership role that sits at the intersection of design, marketing, and experimentation — shaping how we tell our story and convert audiences across every stage of the customer journey.

You’ll collaborate closely with Design, Brand and Product Marketing teams to concept, test, and optimize creative campaigns that drive awareness, activation, and engagement. You’ll also work with internal and external creative resources to deliver high‑quality assets, ensure brand consistency, and continuously improve creative performance through data‑driven insights.

If you thrive on turning insights into ideas — and ideas into creative that converts — this role is for you.

This role is based in Singapore.

• Lead the creative direction for growth and lifecycle marketing campaigns across digital, email, web, and paid channels.
• Partner with Design and Brand teams to translate performance insights into creative strategies and testable concepts.
• Develop and iterate on campaign messaging, visuals, and storytelling to optimize conversion and engagement metrics.
• Collaborate with Product Marketing to align growth initiatives with product launches, feature adoption, and user education moments.
• Oversee the end-to-end creative process — from brief to delivery — ensuring clarity, quality, and on‑time execution.
• Manage and prioritize creative requests across global and regional teams, balancing brand and performance goals.
• Coordinate internal and external design resources, flexing capacity based on campaign volume and strategic priorities.
• Analyze creative performance data and identify patterns, learnings, and opportunities to scale high‑performing ideas.
• Champion experimentation and data‑informed creativity — pushing boundaries while maintaining brand integrity.
• Stay up‑to‑date on digital trends, creative formats, and growth tactics to continually evolve our approach.

We re looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.