Head of Marketing

Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 4 million registered developers have chosen Mapbox because of the platform’s flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers.

The Marketing and Communications team at Mapbox is responsible for shaping the company’s public image and promoting its location technology solutions. We communicate the value of Mapbox to customers, prospects, developers, partners, and stakeholders through strategic campaigns and high-quality content that highlight product features, share customer success stories, and build brand awareness of Mapbox.

We’re looking for a Head of Marketing to lead and unify the core marketing functions at Mapbox—corporate marketing and communications, demand generation, and product marketing. In this role, you will shape and execute our go-to-market strategy, build integrated programs that scale, and deliver product-led messaging that resonates with developers, decision-makers, and partners. You’ll set the vision and direction for a high-impact team while staying close to execution—driving campaigns, crafting narratives, and building systems that convert.

Above all, you’ll bring a results-driven mindset, ensuring our marketing investments consistently deliver a strong return and fuel business growth.

• Lead Strategic Vision:
  Define and drive a unified marketing strategy aligning brand, demand generation, and product marketing with company goals, developing KPIs and growth models for product-led and enterprise success.
• Build and Mentor Team:
  Recruit, mentor, and lead a high-performing marketing team across demand generation, product marketing, and corporate marketing, fostering a test-and-learn culture that drives rapid iteration and continuous improvement.
• Drive Demand Generation:
  Spearhead integrated campaigns to boost developer adoption, self-serve sign-ups, and enterprise pipeline, overseeing paid acquisition, lifecycle marketing, and lead nurturing in partnership with Sales and Rev Ops.
• Own Product Marketing:
  Craft clear positioning and messaging for the Mapbox portfolio across technical and business audiences, lead GTM launches, and use market research to refine segmentation and customer resonance.
• Elevate Brand:
  Evolve the Mapbox brand identity and voice to reflect innovation, scale and global impact, driving thought leadership, content, and media engagement for cohesive brand experiences across all channels.
• Execute Hands-On:
  Actively contribute to campaign planning, content creation, and launch execution, uniting cross-functional teams to deliver features, customer stories, and messaging.
• Foster
  
  Collaboration:
  
  Partner with Product, Sales, Developer Relations, and Customer Success to align messaging, timing, and strategy, using field insights and funnel performance to optimize impact.

• Proven B2B SaaS Marketing Leadership: 10+ years in B2B marketing, with 4+ years leading multi-function teams, scaling programs in fast-paced SaaS startups, and driving product-led growth for developer and business audiences.
• Demand Generation & Funnel Expertise:
  Track record of boosting sign-ups, conversions, and revenue through integrated campaigns, demand generation, and funnel optimization, with strong skills in measuring MQL-to-SQL rates and pipeline impact aligned with sales goals.
• Digital & Data-Driven Mastery:
  Deep expertise in SEO, SEM, content, email, and social media marketing, paired with proficiency in web analytics (e.g., Google Analytics), marketing automation (e.g., Hub Spot, Marketo), CRM (e.g., Salesforce), A/B testing, and CRO.
• Exceptional Leadership & Communication:
  Inspiring leader with strong storytelling and communication skills to influence stakeholders, convey technical concepts to developers, and drive event strategies for…