Marketing Specialist San Francisco

Base pay range $ / yr - $ / yr

Additional compensation:
Annual Bonus

Marketing Specialist, Client Engagement | Global Law Firm | SF, CA

We are hiring an experienced law firm Marketing Specialist in our SF office. The Specialist is a key member of the Marketing Department, responsible for elevating the firm’s profile, supporting business development, and creating opportunities for lawyers to connect with clients.

• Develop, plan, lead, and execute firm-sponsored programs for current and prospective clients
• Serve as marketing lead for events and sponsor ships
• Create event plans and manage critical dates and timelines
• Draft and manage internal and external communications related to programs, coordinating with Digital Marketing team on website and social media postings
• Collaborate with Client Engagement team members and practice/industry BD and Marketing liaisons on event logistics, including invitations, strategic development of guest lists, speaker invitations and prep, handout materials, nametags, site management, visual presentations, and follow-up
• Support office/region client entertainment activities, including management of ticket assets and allocation system
• Coordinate production and distribution of legal updates sent to clients, format documents for print, web, and email; obtain approvals from lawyers and colleagues; post to website and other databases; create post‑distribution readership reports
• Help prepare and manage the office marketing budget; track and analyze initiatives, evaluate ROI, recommend and plan future efforts
• Maintain and engage with firm’s CRM system, leveraging it to connect lawyers, clients, and other contacts
• Identify, track, and secure relevant speaking and other credentialing opportunities for lawyers; create supporting materials
• Assist in onboarding and integration of new lawyers and lateral partners
• Assist in development and execution of lawyer workshops on professional biography and Linked In profile creation
• Work on special projects as requested by Senior Marketing Manager and office leadership

• Bachelor's degree from an accredited university
• Minimum of five (5) years of professional marketing, business development, or related experience
• Minimum of two (2) years of experience planning and leading events in a professional services environment
• Proficiency in Microsoft Office and Outlook
• Excellent writing and proofreading skills

• Strong understanding of social media platforms and digital marketing
• Advanced knowledge of marketing databases and technologies (e.g., Vuture, Salesforce, Inter Action)
• Solid understanding of the competitive landscape in the local/regional market

• Strong organizational skills
• Strong attention to detail
• Good judgment
• Strong interpersonal communication skills
• Strong analytical and problem‑solving skills
• Able to work harmoniously and effectively with others
• Able to preserve confidentiality and exercise discretion
• Able to work under pressure
• Able to manage multiple projects with competing deadlines and priorities

Seniority level:
Associate

Employment type:

Full‑time

Job function:
Marketing

Industries:
Law Practice and Legal Services

• Medical insurance
• Vision insurance
• 401(k)
• Pension plan
• Disability insurance
• Paid maternity leave
• Paid paternity leave
• Child care support

Send resume to Shay Force: