Manager- U.S. Marketing Services, Merchant​/Co-Brand, Business Development

Job Description

This is an exciting time to join Visa’s North America Marketing Services team. We are evolving how we partner with merchant and co-brand clients—moving to a more proactive, results‑driven approach that deepens relationships and delivers measurable impact. Our team leverages Visa’s insights, platforms, and sponsorship assets to help clients build competitive advantage and stronger customer connections.

Our Merchant and Co‑Brand clients span a wide range of industries, including travel and hospitality, retail, restaurant/QSR, grocery, everyday spend, and more. The Marketing Manager reports to the Marketing Director and plays a key role in shaping and executing client marketing strategy.

The Manager leads consultative discovery to identify product and payment marketing opportunities within the Merchant segment, while supporting business development efforts that drive Visa purchase volume, Value‑Added Services revenue, and client brand growth. Marketing engagements may include customer research and insights, marketing strategy, creative development, channel activation (email, paid social, paid display, search, OOH), influencer marketing, and event marketing.

This role partners closely with Sales, Product, Visa Consulting & Analytics, Research, Marketing, Legal, and agency teams to deliver meaningful business outcomes for Visa and our clients.

Essential Functions:

• Work cross-functionally to support the sell in and seamless implementation of marketing programs that leverage Visa resources and expertise. Key stakeholders include Account Sales Team, Consulting & Analytics, Product Marketing, Research and Insights, Brand, Product, Communications, Digital Media and Legal
• Manage internal Visa processes to support the implementation of marketing projects including business development pipeline tracking, project pricing reviews/approvals, agency/client SOWs, vendor invoicing and project revenue recognition
• Support business development team responsible for selling B2B2C, B2B and B2C marketing programs and participate in ideation of marketing programs which may include marketing research & insights, marketing strategy, creative development, channel delivery and Visa sponsor ships
• Responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies, to deliver best‑in‑class marketing plans that drive business goals for both Visa and its clients.
• Ability to thrive in a fast‑moving, highly matrixed environment and be results‑oriented, flexible, and possess a “can do”, positive attitude.

This is a hybrid position.

Expectationofdays intheoffice will be confirmed by your Hiring Manager.

This position is not eligible for Sponsorship.

Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• 6-8 years of experience in financial services marketing, consumer marketing, payments industry, financial services, and/or consulting with clients that involved launching new brands/products, lead generation, loyalty campaigns, new customer acquisition and growing existing customer portfolio
• 5 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g., Masters, MBA, JD, MD, or PhD)
• General knowledge and basic understanding of marketing principles and campaign management
• Experience working in, with and/or managing creative agencies
• Experience successfully prioritizing and managing multiple projects/deliverables
• Capable of working cross-functionally to ensure project deadlines and budgets are met
• Ability to self-manage and support multiple projects, as needed
• Employs sound judgment and rationale when problem solving and making decisions
• Communicates effectively with internal and external stakeholders
• Strong written and oral communication skills
• Strong…