Senior Content Strategist, Commercial

About the Role:

The Senior Content Strategist for our Commercial Product Marketing organization will develop and evolve product marketing campaigns that come to life digitally, in print, and more. You can turn complex messaging (product, data, clinical information) into compelling narratives and copy that are nuanced for channel performance while continuing to invest in and contribute to our brand perception. We’re looking for someone who can toggle between writer, creative problem solver, and brand storyteller in a fast-paced environment.

The ideal candidate has extensive in‑house experience as a copywriter and/or content strategist, helping to shape, craft, and bring B2B campaigns and initiatives to life across multi‑touch campaigns. They are a skilled communicator, collaborator, and storyteller. They excel at digging into research and insights to formulate a well‑crafted, thought‑out content strategy that resonates with employers, partners, consultants, providers, and other commercial audiences.

• Work with marketers and visual designers to craft high‑performing content that’s innovative and on‑brand. From display ads to email, websites and everything in between, you’ll create best‑in‑class, cohesive content across all channels.
• Write commercial marketing copy that leads to conversion. Craft copy that effectively launches campaigns or boosts ongoing performance.

• 8+ years of writing experience, preferably in a startup and in‑house
• Solid understanding and experience writing for Product Marketing and B2B audiences
• A portfolio with examples specifically showing how your work increased marketing performance (results/outcomes) using copy
• Demonstrated ability to solve complex problems
• Experience navigating high‑growth, fast‑paced environments
• Listens actively and can confidently articulate reasoning to achieve stakeholder buy‑in
• Ability to work cross‑functionally and manage your own workload to meet deadlines and deliver high‑quality work on time
• Desirable, but not required:
  Healthcare and/or tech experience

Salary Expectations: 122, USD per year (SF Market).

Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post‑surgical rehabilitation—and the platform can help to ease members’ pain, improve their function, and reduce their need for surgeries, all while driving health equity by allowing members to engage in their exercise therapy sessions from anywhere.

The company is headquartered in San Francisco, California.

Learn more at

• Inclusive healthcare and benefits:
  On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender‑affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future:
  Start saving for the future with our traditional or Roth 401(k) retirement plan options which include a 2% company match.
• Modern life stipends:
  Manage your own learning and development

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.