Digital Advertising Specialist

CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE.

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek strategists, creators, and communicators ready to do some heavy lifting—folks who aren’t afraid to break glass and who thrive in collaboration. Those who bring conviction but can still see both sides of a coin. Because that’s how real progress gets made. Join us.

RALLY is an advocacy communications agency. And at our core, we are advocates. Our entire business model—from our team, to our craft, to the clients we partner with—is designed to shape a better tomorrow. We take on the most complex political, cultural, and social challenges. Even when the path forward is rough or uncertain, we start with what if we… and keep going until change is possible.

We are restless and relentless when it comes to our work because the outcomes matter to us. And so many others.

RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, LGBTQIA+ rights, women’s rights, and more. Whether serving as the agency of record for day-to-day communications, raising leaders’ profiles, or guiding organizations through a crisis, we are co-pilots through thick and thicker.

Combining our passion as advocates with research, cultural insights, strategy, and multichannel communications, we change the way people think and act around today’s biggest social and political challenges.

We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps:

• Craft bold strategies to move issues forward
• Design and launch communications campaigns that resonate
• Build and run digital efforts that drive action
• Create powerful visual identities, stories, and content that spark connection

Changing minds on the toughest issues of our time takes more than facts or flash. In today’s crowded landscape, only a rare mix breaks through: deep issue fluency, proven persuasion tactics, and emotional and cultural resonance.

We do inventive. We do creative. We do whatever it takes—and we don’t stop until we win.

That’s the RALLY edge—and it’s how we drive real impact.

RALLY is seeking a Digital Advertising Specialist to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. This role will be responsible for building media plans, overseeing ad buys, managing performance, and guiding day-to-day implementation across a variety of client accounts. The Digital Ads Specialist will also handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination.

This position sits on RALLY’s growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high-impact campaigns. The role also presents an opportunity to help shape and expand the firm’s digital advertising practice.

We’re looking for candidates with hands‑on experience managing digital ads—ideally in a political, advocacy, or issue-based context. Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like Stack Adapt is strongly preferred. Familiarity with platforms like Tik Tok or Snapchat is a plus. While we value a variety of backgrounds, experience in political or advocacy settings will be especially helpful for this role.

The ideal candidate is proactive, detail-oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast-paced environment, communicate clearly, and take initiative to solve problems independently.

• Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign
• Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and…