Senior Manager, Social Media

About Lean In & The Sandberg Bernthal Family Foundation

The Sandberg Goldberg Bernthal Family Foundation (SGBFF) works to build a more equal and resilient world. We bring people together to support each other through four initiatives:
Lean In.Org , Lean In Girls .Org , Option

B.Org , and the Dave Goldberg Scholarship Program.

Through our community, research-based content, and programs, we help women and allies build the skills, confidence, and networks they need to reach their full potential. We believe a more equal world is possible – and that it will take us working together to create it. While the majority of your work will focus on Lean In, this role offers the opportunity to drive impact across multiple mission-driven initiatives.

We are seeking a Senior Manager of Social Media to lead and expand our brand presence across platforms. This role will own the development and execution of our social strategy, shaping how our content shows up in the world while driving meaningful engagement and sustained growth. It requires strong editorial judgment and deep fluency in platform-specific metrics and trends.

The ideal candidate is equal parts storyteller and strategist — someone who can evolve our brand voice, respond thoughtfully to cultural moments, and translate performance insights into sharper content over time. They are energized by experimentation and motivated by the opportunity to bring Lean In to new channels where we can expand our reach and relevance.

• Own and lead the social media strategy for Lean In and Option B across all key platforms
• Develop platform expansion roadmaps, including testing frameworks and launch strategies for new channels
• Monitor and analyze platform-specific metrics to uncover insights and continuously optimize content strategy
• Develop and execute editorial calendars aligned with organizational priorities and campaigns
• Conduct research for social posts, including trending news, cultural moments, and relevant data
• Lead proactive social listening to identify timely opportunities for engagement
• Create polished visual assets and short-form video content optimized for each platform
• Partner cross-functionally to translate programmatic work into engaging social storytelling
• Report on performance trends, growth, and key learnings to inform broader brand strategy

• Experience or interest in developing and executing multi-platform social media strategies
• Deep understanding of platform-specific metrics and performance analytics (e.g., engagement rates, reach, retention, growth, conversion)
• Demonstrated ability to respond quickly and effectively to timely moments with a clear point of view
• Exceptional writing and editing skills, with the ability to craft thoughtful, inclusive, and well-structured content
• Avid personal user of social media
• Experience creating visual and video content optimized for social channels
• Strong organizational skills and meticulous attention to detail
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Comfort working cross-functionally in a collaborative, feedback-driven organization
• A shared commitment to and appreciation for the mission of Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program