Director of Product Marketing

Director of Product Marketing

The Director of Product Marketing is a senior leader responsible for the end-to-end commercialization framework to ensure leadership in the omnichannel beauty space. This role sits at the intersection of Product, Brand, Integrated Marketing, and Wholesale, ensuring that every launch is flawlessly commercialized and every product story is compelling, consistent, and performance-driven across channels.

This leader will own the end-to-end commercialization process, act as a strategic partner to the SVP of Integrated Marketing, and lead wholesale marketing (excluding digital media), ensuring brand and product stories resonate powerfully in retail environments.

This role reports to the Chief Marketing Officer and is full time and remote. While remote, this role may travel up to less than 15% of the time. The base salary range for this position is between $150k and $155k. The company aims to pay competitively, and factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Responsibilities

Product Commercialization & Go-to-Market Leadership

• Own the end-to-end commercialization process for new products, from development handoff through post-launch optimization

• Act as the strategic quarterback for product innovation, driving internal teams (Product, Finance, Supply Chain) to align on market penetration and growth

• Develop go-to-market strategies, launch frameworks, and integrated plans across DTC, retail, salons, and owned channels

• Lead cross-functional launch planning with Product, Brand Marketing, Creative, PR, Education, Sales, Operations, and Supply Chain

• Analyze product performance metrics and market signals to inform future innovation roadmaps and measure the ROI of launch strategies

• Ensure launches are on-time, on-brand, and commercially impactful

Strategic Partner to the SVP of Integrated Marketing

• Act as a trusted thought partner to the SVP, helping shape integrated marketing strategy and annual planning

• Provide product and portfolio leadership across brand campaigns, seasonal initiatives, and innovation roadmaps

• Ensure product narratives are cohesive and consistent across all consumer touchpoints

• Support executive-level storytelling, presentations, and internal alignment around product strategy and launches

• Help drive organizational clarity around priorities, sequencing, and resource allocation

Wholesale Marketing Leadership (Non-Digital Media)

• Lead wholesale marketing strategy across retail partners and professional channels, excluding paid digital media

• Develop compelling in-store, on-shelf, and educational materials that drive awareness, trial, and conversion

• Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity

• Develop high-impact retail toolkits that directly drive measurable sell-through and brand equity across professional channels

• Ensure wholesale executions reflect the brand's premium positioning and deliver a best-in-class retail experience

Team Leadership & Collaboration

• Lead, mentor, and grow a high-performing product and wholesale marketing team

• Foster strong cross-functional relationships and a culture of collaboration, accountability, and excellence

• Champion the voice of the customer and the market in internal decision-making

Qualifications

• 10+ years of marketing experience, with significant leadership experience in product marketing

• Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands

• Deep experience in commercialization, positioning, and go-to-market strategy

• Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs

• Exceptional strategic thinking paired with operational rigor and attention to detail

• Confident cross-functional leader with the ability to influence at the executive level

• Passion for beauty, innovation, and building brands that customers love

Benefits
The Perks? Glad you asked...

• Comprehensive Healthcare

• 100% Company Paid Short and Long Term Disability

• 401k Participation and Equity Grants

• Continuing Education Contributions

• HSA Employer Contributions and FSA Options

• Parental Leave Program

• Commuter Benefits

• Responsible Paid Time Off Program

• Complimentary Products + Discounts on Services

• Company-sponsored events