Principal Product Marketing Manager, Nonprofits

Want to help us help others? We’re hiring!

Go Fund Me  is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, Go Fund Me  makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

The Go Fund Me  Pro team is seeking a strategic, influential, and enterprise-minded Principal Product Marketing Manager of Nonprofits to define and drive product marketing strategy across our nonprofit SaaS platform.

This is a highly visible leadership role responsible for shaping our platform narrative, influencing product and business strategy, and elevating how we go to market across product-led and sales-led motions. You will serve as the voice of the market and customer at the leadership table, bringing deep insight, strong conviction, and executive-ready thinking to inform what we build, how we position it, and how we accelerate adoption and expansion.

As a senior thought partner to Product, Design, Sales, Customer Success, and Executive Leadership, you will drive alignment across teams and ensure our product strategy translates into clear, differentiated positioning in a competitive nonprofit technology landscape.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week.

• Define and own the overarching go-to-market strategy for key areas of the Go Fund Me  Pro platform, from early product ideation through launch, scale, and optimization.
• Partner deeply with Product leadership to influence long-term roadmap prioritization using qualitative and quantitative insights from customers, prospects, market research, and revenue performance data.
• Drive strategic alignment across Growth, Demand Gen, Sales, and Customer Success to deliver integrated, high-impact launches supporting both product-led and enterprise sales motions.
• Analyze Gong sales calls and pipeline data to extract executive-level voice-of-customer insights, competitive patterns, and buying signals, translating findings into clear action plans across messaging, pricing, packaging, and roadmap recommendations.
• Own the overarching strategy, narrative, and executive alignment for Collaborative, our annual flagship event ensuring it reinforces platform positioning and industry thought leadership.

• Define and evolve the strategic positioning and messaging architecture for the Go Fund Me  Pro platform, ensuring differentiation across nonprofit personas including executive directors, development leaders, finance, and operations teams.
• Own the development of foundational, cross-platform positioning assets, including the core Sales pitch deck, segmented external roadmap narratives, and the annual product messaging framework.
• Lead win/loss analysis to uncover buying drivers, competitive dynamics, and decision criteria, and translate insights into actionable improvements across positioning, pricing, and go-to-market strategy.
• Own and evolve the competitive intelligence strategy, proactively tracking market shifts and emerging competitors to inform positioning, pricing, and roadmap decisions.
• Lead message and storyline testing to validate positioning, refine narratives, and ensure resonance with target nonprofit personas.
• Own the market research strategy for Go Fund Me  Pro, identifying and leading high-impact custom or benchmarking studies that strengthen market positioning and support strategic priorities.

• Serve as the connective strategic leader across Product, Sales, Customer Success, Growth, and Marketing ensuring alignment on what we’re building, why it matters, and how success is measured.
• Partner with Comms to shape leadership POVs, platform storytelling, Giving Season strategy, and other high-visibility market moments.
• Act as the connective tissue between B2B and Consumer launches, ensuring unified value propositions and proof points across Pro and Consumer…