VP, DataProduct Marketing; San Francisco Salesforce, Inc. in San Fra

Job Overview

Job Category:
Marketing & Communications
Job Details:
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

The Vice President of Product Marketing, Data
360, will be a strategic leader responsible for driving the marketing strategy and execution of Salesforce Data
360, an enterprise data platform product. This individual will be critical in finding new opportunities to expand Data
360 solutions and capabilities to new buyers across sales, service, commerce, and IT workflows. The VP will be a key member of our Next Gen Platform Product Marketing organization and will work closely with Rahul Auradkar, EVP & GM of Data
360, to create differentiated product positioning, messaging, sales enablement, and go‑to‑market strategy for Data
360. The VP will report to the SVP of Next Gen Platform Product Marketing and serve on the leadership team with other NGP product marketing leaders.

• Lead the team that builds all collateral (website, digital, videos, demos, enablement, etc.).
• Partner with Product Management teams for the key Platform products and solutions to ensure the narrative is tied together.
• Develop and refine customer segmentation; understand and document detailed customer personas and needs.
• Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
• Oversee the creation and execution of high‑impact, multi‑channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.
• Launch new Data
  360 solutions and capabilities in tight coordination with Product and Sales leadership at Salesforce events.
• Drive field readiness and enablement for new Data
  360 solutions and capabilities.
• Communicate effectively and frequently to ensure all stakeholders across product, sales, product marketing, marketing, and customer success are aligned in a highly matrixed organization.
• Define and track key performance indicators (KPIs) and regularly report on the performance of product marketing initiatives.
• Develop and grow a team of diverse product marketing talent.

• 10+ years of product marketing experience in B2B SaaS, with a minimum of 5 years in a leadership role.
• Proven track record of launching and growing products in the enterprise space, preferably data platforms or similar technology.
• Ability to travel domestically and internationally ~25% of the time.

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best
, and our AI agents accelerate your impact so you can do your best
. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future but to redefine what’s possible for yourself, for AI, and the world.

If you require assistance due to a disability applying for open positions please submit a request via this link.

Any employee or potential employee will be assessed on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.

It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training and assessment of job performance, discipline, termination and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.

Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

San Francisco, CA, United States