Senior Product Marketing Manager San Francisco, CA

Sauce AI for Test Authoring:
Move from intent to execution in minutes.

Preferred location for this role is San Francisco.

At Sauce Labs, we empower the world's top enterprises - like Walmart, Bank of America, and Indeed - to deliver quality web and mobile applications  industry-leading platform ensures continuous quality across the SDLC, using AI-powered analytics to identify key quality signals from development through production. With our unified solution, teams can release and innovate with confidence, knowing their apps will always look, function, and perform exactly as they should.

Backed by TPG and Riverwood Capital, we are shaping the future of digital confidence - join us!

As a Senior Product Marketing Manager at Sauce Labs, you will lead the development and execution of GTM strategies for Sauce Platform solutions, including data analytics and AI products. This role involves collaborating closely with cross‑functional teams, to ensure the successful positioning, launch, and adoption of products.

The Sr. PMM is responsible for understanding market trends, customer needs, and competitive dynamics to craft compelling product messaging that resonates with target audiences and drives business growth. You will play a critical role in shaping the product’s market perception and ensuring alignment between product capabilities and customer demands.

This position is ideal for a results‑oriented marketing leader with a strong background in product marketing, a strategic mindset, and the ability to manage complex initiatives from concept to execution.

• Lead the development and execution of comprehensive GTM plans for new product launches and enhancements.
• Define and communicate the product’s value proposition, ICP, positioning, and messaging in collaboration with product management and executive leadership.
• Create and manage cross‑functional launch plans, working with teams across product, sales, marketing, and customer success to ensure alignment and a successful launch.
• Develop product messaging that clearly articulates the product’s unique value to target customers and aligns with broader company goals.
• Collaborate with content marketing, creative, and digital teams to ensure consistent messaging across all marketing and sales channels.
• Update product positioning based on evolving market conditions, customer feedback, and competitive insights.
• Partner with the sales and sales enablement teams to create sales tools, presentations, product demos, and competitive battle cards that help the sales team effectively communicate the product’s value.
• Conduct sales training sessions, ensuring the team is well‑equipped to position and sell the product effectively in the market.
• Support the sales team in key deals by providing product expertise and helping to craft compelling pitches.

• Conduct in‑depth market research to understand customer needs, pain points, and preferences, as well as to identify new market opportunities.
• Regularly analyze competitors and market trends to keep the product competitive and relevant in the marketplace.
• Provide actionable insights to product management and marketing teams based on customer and market data.
• Serve as a voice of the customer by gathering customer feedback and using it to inform product development and marketing strategies.
• Develop and manage customer reference programs, case studies, and testimonials to highlight the success and value of the product.
• Partner with customer success teams to ensure customer satisfaction and adoption.

• Collaborate with the marketing team to create product‑focused content such as blog posts, white papers, webinars, videos, and other assets that communicate the product’s value.
• Work closely with the demand generation team to develop and optimize campaigns that drive product awareness, lead generation, and customer acquisition.
• Track and measure the performance of marketing campaigns, making data‑driven adjustments as needed.

• Define and track key performance indicators (KPIs) to measure the effectiveness of product…