Senior Customer Marketing Manager

Sr Customer Marketing Manager

We are seeking a Sr Customer Marketing Manager to become part of the Customer Marketing team at Adobe!

The Customer Marketing Lead will manage the planning and rollout of key, cross-functional marketing efforts. You will also contribute strategically to content and messaging for Acrobat's AI-powered experiences.

You'll act as the link between strategy and execution, converting business goals into coordinated briefs. This includes creative, media, and product partners and guarantee high-quality work. Additionally, you'll help develop how we communicate Acrobat's AI features to audiences unfamiliar with its potential.

• Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
• Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
• Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
• Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
• Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
• Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
• Coordinate campaign execution, including timelines, and cross-functional collaboration
• Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
• Monitor and report on campaign performance, applying insights to optimize future programs.
• Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.

• Bachelor's degree or equivalent experience.
• 7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.
• Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
• Experience translating product features into customer value propositions and use case narratives.
• Working proficiency with AI tools and a perspective on how AI is transforming the ways customers discover, evaluate, and use software.
• Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
• Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
• Outstanding communication and presentation skills, with executive presence.