Director of Ecommerce

Based in San Francisco and handcrafted in Spain, Frēda Salvador is building community from the ground up. Footwear and accessories handmade in our family factories in Spain and EL Salvador.

We are a fast paced start up and are hustling everyday. We are driven. We are small, but mighty with strong values in teamwork and a positive and supportive work environment.

We are looking for a passionate, analytical, and creative Ecom & Digital leader. This role will drive the ecom business efforts across all digital channels. The ideal candidate is passionate about our customer data, understands fashion & luxury products, and knows how to drive the full funnel Ecommerce experience. This role owns all aspects of Ecommerce.

The Director of Ecommerce & Retention will own and lead the  business. This leader is responsible for the full-funnel ecommerce experience, from guiding customer acquisition in partnership with performance marketing teams to owning the entire post-purchase lifecycle. You will own the ecommerce P&L, lead financial forecasting, and serve as the strategic engine for digital growth, scaling the brand through data-driven decisions and best-in-class customer experiences.

• P&L and Forecasting:
  Take full accountability for hitting monthly, quarterly, and annual ecommerce sales plans. Lead both top-down and bottom-up financial forecasting, identifying proactive opportunities and reactive pivots based on business trends. Partner with planning, merchandising and paid media teams.
• Channel Leadership:
  Drive the ecommerce business efforts across all digital and direct mail channels.
• Budget Oversight:
  Direct responsibility for managing the annual and monthly Ecommerce P&L, including management and authority for third-party technology.
• Identify new opportunities for scale, and partner with leadership to execute.
• Consistent awareness of competitive landscape and key action items
• Lead data analytics reporting, and utilize insights to drive scale.
• Identify evolving technology needs and execute new initiatives.
• Drive scale sustainably, work towards scale within the company budget finding creative ways to maximize and optimize while testing new initiatives.
• People/Team Management. Leading, coaching, upskilling and mentoring of direct reports.
• Be customer obsessed, drive loyalty and retention.
• Monitor and analyze customer lifecycle, create strategies to drive growth.

• Retention Strategy:
  Own the "Repeat Customer Rate" and "LTV" metrics. Develop and revamp comprehensive lifecycle marketing strategies to drive customer loyalty.
• Email & SMS:
  Own and run end-to-end programs, from campaign planning and A/B testing to execution and performance analysis.
• Loyalty & Referrals:
  Level up the Yotpo Loyalty program, making recommendations to improve engagement, reward redemption, and "Refer a Friend" initiatives.
• CRM Analytics:
  Partner with agencies to build advanced customer segments for highly targeted email and on-site experiences.
• Shopify Management:
  Oversee day-to-day site operations, including product launches, collection updates, and promotions.
• User
  
  Experience:
  
  Coordinate plans for CRO and UX/UI testing to optimize engagement and conversion.
• Cross-Functional Alignment:
  Partner with Planning and Merchandising to ensure the digital channel has the right assortments and inventory to support the forecast.
• Directly responsible for managing the budget and relationship with our external development team; working closely to not only maintain the site but work towards ongoing site optimization and enhancement.

• Performance Partnership: you will serve as the strategic partner to the growth team, digital agency and marketing team to support growth across all paid channels (PPC, SEO, Social, Affiliate, and Influencer Marketing) as these channels relate to driving the forecast.
• Conversion Optimization:
  Provide conversion, product, and landing page recommendations to marketing and agency partners to ensure a seamless experience for traffic coming from performance media.

• Experience:
  
  6+ years in digital brand strategy, e-commerce and digital marketing, with 2+ years of experience leading and managing a team.
• Technical Proficiency:
  Expert knowledge of Shopify+, Google Analytics, and retention platforms like Attentive or Klaviyo.
• Analytical Mindset:
  Proven ability to define and deliver performance metrics and glean actionable creative…