Growth Marketer - Demand Gen

Summary

We're hiring a Growth Marketer to own pipeline generation across our target markets. This is a high-output, high-autonomy role: design and run multi-channel campaigns, build the assets yourself, run experiments every week, and make sure your work moves the number.

You won't be waiting on a creative team or briefing out to agencies. You'll think, build, and execute — fast. And you'll do it in a way that's on-brand, tightly connected to our ICP strategy, and built to compound over time.

• Run 3–5+ demand‑gen experiments per week across Linked In, email, paid social, and beyond — with a structured approach to testing, reflection, and iteration
• Own a pipeline number. Every campaign you run should be traceable to qualified opportunities for the sales team
• Build and manage target account lists in close coordination with Rev Ops and Sales — map the right people, reach the right contacts, drive the right conversations
• Design and execute full campaign sequences from strategy to copy to asset creation to reporting

• Think in systems: every experiment you run should ladder up into a sustainable, repeatable demand‑gen engine — not a one‑off push
• Build assets yourself (landing pages, email sequences, ebooks, one‑pagers, Linked In creatives) — using AI tools to move fast without sacrificing quality
• Own CRM hygiene and campaign tracking in Hub Spot — report on what's working, kill what isn't, double down on what is
• Collaborate with Rev Ops to sharpen ICP targeting and ensure your campaigns reach the accounts that matter

• Work closely with the Head of Marketing and the broader marketing team (content, field, PMM) to develop campaigns that elevate our brand and amplify our latest messaging
• Collaborate with our other growth marketer on strategy and share learnings to build a high‑performing growth function together
• Move fast by building on what exists — you know how to repurpose what’s already working to get high‑quality work live quickly
• Partner with the Sales and SDR teams regularly — they are your internal customers

• Experience in demand generation, growth marketing, or a closely related role at a B2B tech company — ideally one with a fast-moving, scrappy culture
• Proven ability to own campaign execution end-to-end: strategy, copy, asset creation, targeting, reporting — without needing a support team around you
• Strong analytical instincts — you can read your own numbers, draw conclusions quickly, and adjust course
• Experience running ABM-style campaigns: ICP-led targeting, account mapping, personalized outreach sequences
• Fluent across the core channels:
  Linked In, paid social, email, and paid search

• An AI-native operator — you use AI tools daily to move faster, build better assets, and stay scrappy at scale
• High cadence, high focus — you can run multiple experiments simultaneously without losing the thread on what each one is trying to prove
• A systems thinker — you're not just running campaigns, you're building the infrastructure for long‑term, compounding pipeline growth
• Low ego and highly collaborative — you work well within a team, give and receive feedback clearly, and don't need to own the idea to execute it brilliantly
• Brand taste — you can create assets that feel right for Dust: sharp, professional, and distinctly not enterprise-generic

• You've worked in a B2B environment that's fast-paced and digitally native — think companies in the Notion / Figma / Slack mold, rather than traditional enterprise software
• You have experience across more than one geographic market — you understand that running campaigns in the US and Europe requires different instincts, not just different copy

• You've worked at an early-stage AI or developer tools company
• You've used Dust (or a comparable AI productivity platform) as part of your daily workflow
• You have experience building demand gen from scratch at a company in hypergrowth
• You've worked directly alongside a Rev Ops or sales team in a pipeline-accountable marketing role

• Competitiv…