Product Marketing Manager; Founding team

About the Company

Cavalry helps e-commerce brands like Harry’s and Naadam scale their customer experience by automatically resolving order problems and customer issues.

We don’t frustrate customers like traditional AI agents by following predefined flows. We optimize for customer outcomes by dynamically resolving order problems.

What’s unique about Cavalry is we’re building a vertically integrated CX resolution platform, fully resolving complex order issues dynamically without predefined workflows. We help brands automate resolving delivery issues, price matching, order modifications, fulfillment errors, promo code issues, returns/exchanges and more without human intervention or escalation.

Our core team previously founded, built and scaled Touch of Modern, the leading men’s e-commerce daily destination with 16m registered members, featuring 3,000+ brands across categories from electronics, watches, housewares, art and accessories. We are a small, highly agile team that is focused on execution, experimentation and growth.

We are backed by 50+ world class investors including Pablo Srugo (Mistral), Max Levchin (Affirm, Pay Pal), Ryan Hoover (Product Hunt), Will Hockey (Plaid, Column) and Mark Ang (GoBolt).

Beyond our dynamic and constantly evolving product, we offer exceptional personal development and growth, freedom to experiment, and a collaborative team that inspires debate.

This is a Founding Product Marketing role.

There is no perfect positioning doc waiting for you. No established messaging hierarchy. No “launch process.” You’ll help build the system while shipping outcomes every day.

You need to be comfortable living in ambiguity, getting 70% clarity, publishing anyway, learning fast, and iterating hard. The roadmap moves. The ICP evolves. The story gets sharper as we go.

If you need structure to do your best work, this role will be painful. If you can create structure while moving fast, you’ll thrive.

• Develop and continuously refine positioning and messaging across ICPs (mid-market → enterprise), industries, and use cases.
• Create a crisp, compelling category narrative (what Cavalry is, why it matters, why now).
• Build and maintain core GTM assets: messaging frameworks, value props, proof points, competitive positioning, objection handling.

• Turn complex product capabilities into simple, memorable language that converts on the website, in ads, in decks, and in sales conversations.
• Write and iterate high-impact website pages, landing pages, onboarding flows, email sequences, and ad concepts.
• Make “what we do” instantly obvious in