Field Marketing Manager

About Dust

We're creating a
new AI operating system that has the potential to change the way companies operate
. Our mission at Dust is to transform how work gets done by letting any team and employee shape the exact agents they need to accelerate their work.

With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We already are a core part of their jobs.

We're at an exciting stage of our journey and growing fast. We're serving great customers like Cursor, Clay, Whatnot, and Persona, and aim to 5x our growth by the end of 2026.

Dust is a Sequoia-backed company with an experienced and determined team of optimists (coming from companies like Stripe and OpenAI) that likes to focus on users, getting great things done by shipping fast, and doesn’t take itself too seriously while doing so.

We're looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy across the US market.

This is a high-impact, pipeline-focused role. You won't just be organizing events, you'll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences.

You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened.

• Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing

• Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy

• Negotiate packages with event vendors and venues

• Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline

• Own CRM hygiene: track leads, update Hub Spot, and report on event performance

• Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)

• Own all event logistics end-to-end: retro planning, venue sourcing, catering, speakers, materials, onsite coordination

• Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor

• Travel to events across the US regularly (est. 1–2x/month)

• Develop pre- and post-event content in coordination with the content team (emails, Linked In posts, event pages, one-pagers) tailored to target accounts and personas

• Work with the broader Marketing team to adapt assets to US market tone and priorities

• Report on event ROI: leads generated, pipeline created, conversion rates

• Run structured retros after each event and implement learnings in the next cycle

• Help the team sharpen the strategy every quarter

• 5-10 years of B2B marketing experience in a demand‑gen or field marketing role, preferably in tech/SaaS

• Proven track record of executing events that directly generate pipeline and revenue

• Strong project management skills: you can run 5 events in parallel without dropping the ball

• Sales‑first mindset
  : you understand that events are a pipeline tool, not a PR exercise

• Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support you need to close

• Co…