Manager, Lifecycle Copywriter

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

We’re looking for a Senior Lifecycle Copywriter to join Visa Creative Studio as we continue building a best-in-class global creative team for Visa and the clients we serve.

This role is for a sharp, customer-focused writer who understands how copy works across the full customer journey — from awareness and onboarding to activation, education, retention, loyalty, engagement and win-back. The ideal candidate combines strong copy craft, strategic thinking and deep lifecycle marketing expertise across email, CRM, landing pages, and digital journeys.

This person should be able to translate briefs, audience insights and journey strategies into clear, useful and action-oriented communications. They must understand how to write for segmented audiences, different lifecycle stages and multiple business objectives while maintaining brand voice, clarity, compliance sensitivity and a high creative standard.

The art of writing is crucial. This person must be a strong hands‑on writer who can create subject lines, preheaders, headlines, body copy, calls to action, modular content and journey‑based messaging that is concise, effective and customer‑first. They should understand how copy and design work together to guide attention, improve comprehension and drive action.

This role also requires strong proficiency with AI tools. The candidate should actively use AI platforms, automation tools and emerging creative technologies to improve writing workflows, generate and refine copy variations, scale content development, support testing and personalization, and increase speed without compromising craft, brand quality or compliance standards.

They must be comfortable working in a fast‑paced environment, managing multiple projects, collaborating with strategists, designers, marketers, product teams, legal, compliance, analytics and operations partners, and using performance insights to improve communications over time.

Effortless collaboration is a must, as this role will work closely with internal teams and client partners to ensure best‑in‑class lifecycle creative is delivered across every touchpoint.

• Lead by example by bringing strong copy craft to every brief, from quick‑turn lifecycle assets to larger journey‑based programs.
• Write lifecycle marketing copy across email, CRM, landing pages, onboarding flows, nurture campaigns, product education, re‑engagement programs, loyalty communications and other digital engagement touchpoints.
• Develop subject lines, preheaders, headlines, body copy, calls to action, modular content and journey‑based messaging.
• Translate marketing briefs, audience insights and journey strategies into clear, actionable communications.
• Write for different customer segments, lifecycle stages, products, markets and business objectives.
• Create copy variations for A/B testing, personalization, segmentation and optimization.
• Use AI tools responsibly and proficiently to accelerate drafting, versioning, testing, optimization and workflow efficiency.
• Maintain an active understanding of emerging AI platforms, automation tools and creative technologies, applying…