Senior Marketing Manager

Location: San Francisco, California, or Seattle, Washington

Availability: Full-time. Hybrid schedule, with a minimum of 2 days/week on-site at your local LNW office and up to 3 days/week remote.

Reports to: Managing Director, Marketing

LNW has the ingredients of a powerful brand: a compelling origin story, genuinely differentiated capabilities, and client relationships built on decades of trust. What it needs now is the marketing leadership to activate those ingredients consistently and carry them into the market.

This is a build role at an inflection point. The brand positioning is being sharpened. The firm is returning to flagship client events. The next generation of wealth is arriving. And the marketing infrastructure (such as measurement, CRM hygiene, lifecycle management, vendor accountability, content planning) is earlier in its development than the ambition requires. The incoming Senior Marketing Manager will spend meaningful time in year one on foundation work: validating the ideal client profile, establishing operational systems, and building the measurement framework that connects marketing to business outcomes.

The events, thought leadership, and brand work are the reward for getting the foundation right, not a substitute for it.

• Translate LNW's brand positioning and messaging framework into consistent, compelling execution across all channels and audiences: existing clients, prospective clients, Centers of Influence, and internal teams.
• Ensure brand consistency across every touchpoint, including digital, events, email, website, content, and internal communications. Serve as the day-to-day steward of LNW's voice and identity.

• Own the communications and promotion strategy for LNW's full events portfolio: flagship client events, sponsored industry events, and third-party conferences.
• Develop event copy, email invitations, save-the-dates, landing pages, social content, and post-event materials.
• Partner with the Director of Community on logistics and with the Fractional CMO on series-level strategy and positioning.

• Support the design and execution of programs that help the next generation understand and navigate wealth, help client families manage complexity across generations, and build LNW community.
• Develop programming communications that educate clients on LNW's capabilities (impact investing, legacy planning, trust creation) in a format that builds community rather than sells services.

• Champion the intentional cultivation of deep, lasting bonds across LNW's entire ecosystem: clients, employees, Centers of Influence, and community partners who share the firm's values.
• Build internal credibility with Wealth Managers and practice leads so that marketing becomes a resource the whole firm actively uses, not a function that operates in parallel to client relationships.

• Own production, calendar management, compliance routing, and distribution for LNW's content program and advisor-facing content.
• Execute against the editorial direction set by the Fractional CMO. Ensure content is published consistently, on schedule, and reviewed through the appropriate compliance process.
• Execute the PR amplification workflow when placements land: coordinate Linked In posts, website updates, email mentions, and internal communications in a single coordinated step. Partner with the PR consultant on materials and timing.

• Execute marketing programs that support client retention, deepening, and acquisition, with particular focus on the next generation of UHNW clients and Centers of Influence.
• Manage lifecycle marketing programs in partnership with the CRM agency and BD team. Support COI outreach through materials, content, and targeted touchpoints.
• Ensure deep partnership/collaboration with the growth team, providing consistency in approach and alignment across effort.

• Partner with the Fractional CMO to manage agency relationships across web, paid media, email / CRM, and creative production.
• Own website content updates, Marketo operations, and email program execution.
• Build and maintain a marketing performance dashboard tracking website visits, email CTR, leads by source, event attendance, and pipeline contribution.
• Oversee the marketing technology stack in day-to-day operations.

• Support day-to-day coordination with external agency…