Director of Marketing – Xsolla Advertising & Rewards

We are looking for a Director of Marketing who is a sharp strategic storyteller and a hands‑on operator to join our Advertising & Rewards division. The best candidate will be someone who thrives in a fast‑paced, highly collaborative, and exceptionally dynamic setting and is excited to own positioning and go‑to‑market at the intersection of several high‑growth opportunities: a B2B advertising business, a B2C rewards app, a zero‑party data and rewards platform, an on‑chain identity and attribution layer, and a major strategic brand initiative.

Strong narrative development, messaging, and launch GTM skills are essential, along with experience turning complex, multi-product technology into clear, compelling stories for very different audiences — game developers, app marketers, and brand advertisers. The ability to build go‑to‑market from the ground up, owning positioning and enablement end to end, will be key to your success in this role.

If you’re passionate about crafting stories that make emerging technology click for buyers and love helping game developers and brands connect with players through advertising and rewards, we would love to hear from you!

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators.

Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

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• Co‑develop and operationalize an integrated go‑to‑market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, and Xsolla + and Backpack.

• Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes for each product and initiative.

• Act as the connective tissue between strategy and execution, ensuring high‑quality delivery across every workstream.

• Provide thought leadership on narrative development, competitive positioning, and content strategy as the portfolio and brand initiative scale.

• Contribute to future marketing team design as the division builds out brand and agency sales.

• Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion into brand and agency sales.

• Partner with the Currency team on the company’s strategic brand initiative, helping define and roll out Xsolla’s new positioning.

• Build the messaging foundation and sales enablement that the emerging brand sales team will carry to market.

• Translate the new brand positioning into a consistent story across products, sales, and external communications.

• Own the cross-product narrative that ties the portfolio into one coherent story across Choice, + and Backpack, Rewards, and Ads.

• Build core messaging frameworks, value propositions, and proof points for each audience, keeping them consistent across web, sales, PR, and events.

• Make complex and emerging concepts, including Web3, on‑chain attribution, and zero‑party data, legible and compelling to non‑technical buyers.

• Translate positioning into the assets the field needs: decks, one‑pagers, case studies,…