Marketing Operations Manager

We’re expanding our team globally, looking for the right people to help us grow.

We are creating a brand-new Marketing Operations Manager role on our Marketing team. As we evolve how our marketing function is structured, we’ve combined channel execution with the operational backbone that supports it into a single role: this person will manage day-to-day execution across our core acquisition channels — SEO, paid search, affiliate, CRM, field, and content — while also owning the systems, data, process, and budget that keep the broader marketing effort running smoothly.

This role manages the work, not a team.

This role is remote, with a preference for applicants in the Eastern Time Zone (ET). This is a full-time, permanent position, reporting directly to the VP of Marketing.

The Marketing Operations Manager is an experienced, hands-on marketing generalist who manages execution of MNEE App’s core acquisition channels and the operational infrastructure the rest of the marketing team depends on, within the strategy and priorities set by the VP of Marketing. Your day‑today work spans managing SEO, paid search, and affiliate/influencer campaigns, field events, content, and CRM programs to drive organic and paid traffic and conversion — and, in the same role, managing reporting, campaign and project operations, and marketing budget tracking.

You’ll report directly to the VP of Marketing and partner closely with Product, Data, Finance, and Executive Management.

• Manage SEO & paid search campaigns (Google Ads, Apple Ads, Microsoft/Bing Ads, Meta, and other relevant platforms) to grow organic and paid traffic, rankings, and user acquisition.
• Conduct keyword research and competitive analysis, and optimize content and landing pages in partnership with Content and Design stakeholders.
• Manage affiliate, influencer, and ambassador campaigns, including partner onboarding, creative/link management, and payout tracking.
• Run conversion-rate and A/B testing across landing pages, funnels, and creative to improve performance and LTV.
• Stay current on SEO/SEM algorithm changes and industry trends, and adjust tactics accordingly.

• Administer MNEE App’s marketing technology stack, including the CRM/marketing automation platform (e.g., Hub Spot), ensuring the team has reliable, well-configured tools.
• Build and maintain lead routing, scoring, and lifecycle automation workflows that support content and CRM campaigns, and manage integrations between marketing tools (analytics, ad platforms, CRM, CMS).
• Make basic CMS updates as needed, and help evaluate and onboard new marketing and AI tools (including tools like Claude) as the team’s needs evolve.

• Build and maintain centralized dashboards that unify performance data across paid, organic, affiliate, and lifecycle channels.
• Standardize KPI definitions and reporting cadences, and provide the metrics and analysis that feed the VP of Marketing’s forecasts and ROI reviews, partnering with the Data Management team on accuracy and governance.
• Deliver regular performance and operational reporting directly to the VP of Marketing.

• Manage the campaign intake and brief process, and run the team’s shared project management system (e.g., Asana) and launch calendar so cross-functional work — including product launches — stays on schedule.
• Run pre‑launch quality assurance on campaigns and web pages: tracking, links, compliance and legal review, and brand/creative-asset consistency.
• Coordinate logistics and vendor needs for field marketing activities and events as they come up, and keep the team’s creative asset library organized and on‑brand.
• Lead the development of creative assets…