Marketing Events Manager

Location: North America near a major airport
Employment Type: Full-Time
Department: Marketing

New Rocket, a global, full-service Elite Service Now and Anthropic partner that helps organizations Go Beyond Workflows™. With over 19 years of experience and 3,000+ successful projects delivered, we combine industry expertise, human-centered design, and enterprise-grade AI to help clients unlock the full potential of the Service Now platform. As a global award-winning partner, New Rocket transforms operations through automation, innovation, and experiences that help businesses—and people—thrive.

We’re hiring a hands-on Marketing Events Manager to own our event strategy and execution end-to-end. This role is ideal for a creative, detail-oriented marketer who thrives on orchestrating memorable experiences that connect with customers, partners, and prospects.

You’ll manage approximately five major flagship events per year
, in addition to multiple regional field events that generate pipeline, strengthen alliances, and deepen customer engagement. Working closely with Sales, Alliances, and Executive Leadership, you’ll transform every event into a high-impact growth opportunity—driving measurable results before, during, and after each program.

Event Strategy & Execution

• Lead the strategy and delivery of global flagship events to elevate brand presence, showcase thought leadership,and drive executive engagement.

• Manage regional field marketing programs across the Americas to support localized go-to-market efforts and enablement.

• Oversee event planning, content, speaker enablement, logistics, on-site execution, and post-event follow-up.

• Partner with Marketing to execute integrated campaigns (email, social, paid/organic, landing pages, nurture) around each event.

• Track event performance, manage budgets, and oversee vendor relationships for maximum ROI.

Regional & Partner/Alliance Programs

• Collaborate with key partners to plan and execute co-marketing initiatives (forums, summits, roadshows).

• Ensure consistency in brand representation, shared content, and lead management processes.

Sales Team Support & Enablement

• Develop and distribute pre-, during-, and post-event sales kits—including messaging, meeting scripts, follow-up templates, and collateral.

• Coordinate with Sales on target mapping, meeting scheduling, and on-site executive engagement programs.

Customer Engagement & Advocacy

• Identify and prepare customer speakers and advocates for presentations, case studies, and executive meetings.

• Capture stories and insights from events that can fuel marketing and sales campaigns.

Brand, Creative & Merchandising

• Ensure all event assets (booths, signage, decks, giveaways, collateral) align with New Rocket brand standards.

• Manage creative production and merchandise procurement for all events.

Vendor & Budget Management

• Source, negotiate, and manage agencies and event vendors; conduct regular check-ins and approve invoices.

• Monitor spend vs. plan and evaluate return on investment.

Tools & Reporting

• Build and manage campaigns and workflows in Hub Spot
  ; track performance through Salesforce
  .

• Manage projects in Asana and leverage Linked In for event promotion and engagement analytics.

• 3+ years of experience in event marketing
  , field marketing
  , or integrated marketing
  , with proven impact on pipeline and revenue.

• Demonstrated success managing both global and regional programs—from strategy through flawless execution.

• Excellent project management, communication, and stakeholder leadership skills.

• Experience enabling sales teams and partnering with alliances; strong ability to turn insights into action.

• Proficiency with Hub Spot (or similar marketing automation tools), Salesforce (or similar CRM), Asana (or other project management tools), and creative platforms such as Canva or Figma.

• B2B/SaaS experience required;
  Service Now ecosystem experience preferred.

• Travel: Approximately 25% during peak event seasons for flagship events.

• Reports To: Director of Marketing or equivalent