Vice President, Marketing Advisory, Global Marketing Services

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Visa is searching for a Vice President, Strategic Marketing Advisory, Global Marketing Services, to build and scale a differentiated global marketing advisory practice. This leader will establish Marketing Services as a trusted, retained marketing partner to clients, elevating Visa's role beyond episodic campaign support to sustained C-suite counsel and enterprise-level marketing transformation. The role will define the advisory portfolio across brand, growth, experiential and transformation strategy;

create scalable methodologies and commercial models; and enable regions to consistently sell and deliver high-value engagements. As a senior member of the Global Marketing Services leadership team, this leader will partner closely with regional Marketing Services teams, Visa Consulting & Analytics (VCA), Product, Data, Sales and Finance. The ideal candidate combines deep functional marketing expertise, consulting practice leadership, commercial judgment and the executive presence to advise CMOs through complex growth and transformation priorities.

• Define the vision, strategy and multi-year roadmap for a differentiated Strategic Marketing Advisory practice aligned with Marketing Services' future growth ambition.
• Build and own the end-to-end marketing advisory portfolio, expanding beyond campaign strategy into brand, growth, customer, product marketing, experiential and marketing transformation advisory.
• Develop scalable frameworks, methodologies, diagnostic tools, playbooks, engagement models and quality standards that enable regions to sell and deliver high-value advisory work consistently.
• Create the commercial model and go-to-market approach for marketing advisory services, including opportunity qualification, solutioning, pricing principles, delivery models and pathways from project-based work to retained or embedded client relationships.
• Drive global commercialization with regional Marketing Services and Sales leaders to build pipeline, improve win rates and grow recurring, high-value marketing advisory revenue.
• Lead senior client engagements where deep functional marketing expertise and executive counsel are required, advising CMOs and senior marketing leaders on growth, brand, and transformation priorities.
• Partner closely with Visa Consulting & Analytics, Product and Data teams to combine complementary capabilities to bring the best of Visa to our clients.
• Shape and support complex, cross-market opportunities, large pitches and RFPs, bringing together the strongest capabilities across Visa and articulating a compelling, integrated value proposition.
• Establish a consistent global operating model, governance and quality assurance approach that aligns Global, Regional and Market teams while allowing appropriate adaptation to client and market context.
• Develop intellectual capital, proprietary points of view, and executive thought leadership that strengthen Visa's credibility as a strategic marketing partner.
• Define talent, capability and resourcing requirements and build a senior advisory bench across card product marketing, lifecycle and performance marketing, brand and growth strategy,…