Interim Director of Marketing and Communications

The San Francisco School seeks an Interim Director of Marketing and Communications who will advance the School's mission and strategic initiatives. This is an immediate opening with the potential to become permanent. The Interim Director of Marketing and Communications will articulate and communicate the school's identity and unique characteristics to key constituents, enhancing our messaging within the SFS community as well as strengthening our external marketing position.

The communications and marketing efforts will ultimately contribute to admissions efforts and revenue growth, and help ensure SFS's position in the San Francisco independent school market. This role reports to the Head of School.

The Interim Director will serve as the school's chief storyteller and brand steward, balancing high-level strategic leadership with hands‑on execution.

• Serve as a trusted advisor to the Head of School and the senior leadership team on communications, branding, and reputation management.
• Engage as a member of the Advancement team, supporting work within the office.
• Develop, refine, and manage the school's messaging priorities and written content.
• Establish annual goals and reporting measures (e.g., readership/engagement on key channels) to evaluate communications and marketing effectiveness and its contribution to enrollment and retention.

• Maintain and implement the school's Style Guide, using consistent standards across all publications.
• Apply the school's look and feel to all external materials, ensuring a consistent voice and visual identity across print, digital, and physical communications.
• Lead institutional storytelling that highlights the school's progressive approach.
• Collaborate with the School's administrative team, faculty, and staff to develop and execute initiatives, remain current on key issues, and cultivate positive relationships with the school's community members.

• Manage and monitor the school's webpage and the school's communication platform, Parent Square.
• Train and support new and existing staff on communications platforms as necessary.
• Liaise with outside vendors of web-based programs such as Morweb and Constant Contact.

• Craft and publish the Tuesday Note Home, an electronic communication sent via Parent Square, by writing and editing content, coordinating with contributors, and sourcing appropriate photos and images.
• Produce, in partnership with the office of Advancement, the bi-annual community magazine, The Gaven Street Gazette, which includes the Annual Report.
• Collaborate to produce all publications and published materials, including Development and Enrollment Management collateral, ensuring visual and editorial consistency.

• Document, share, and archive campus activities and events.
• Manage the collection of photographs and videos for the school's website, print publications, and archives.
• Manage school photo day (Mugsy Clicks).
• Create promotional signage for school events.
• Attend and assist in the execution of major school events.

• Design the school's social media strategy and maintain the school's social media presence, including but not limited to Facebook, Instagram, and Linked In.
• Liaise with and guide faculty to highlight happenings in the classrooms through various mediums.
• Oversee digital marketing efforts including SEO and paid advertising and content marketing to support enrollment and visibility goals.

• Serve as the primary media contact for the school.
• Build and…