Sr. Manager, Customer Marketing, Creators

We are looking for a manager to join the Creators Customer Marketing team at Adobe! This role leads the development and execution of integrated marketing plans for a defined area of focus, partnering closely with the Sr. Director who own the broader program portfolio. This role brings a keen strategic perspective, deep customer understanding, and cross-functional leadership—operating with a high level of independence while leaning into shared alignment at key achievements.

You’ll serve as a strategic partner to business and creative leaders, translating customer insights and business objectives into bold, customer-first marketing programs that deliver measurable impact at scale.

• Own and lead a major customer marketing priority (e.g., a key product area, segment, lifecycle stage, or top initiative).
• Translate business objectives and customer insights into an actionable integrated marketing plan and program execution.
• Develop integrated briefs, strategic recommendations, and messaging frameworks for your priority area.
• Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life.
• Lead cross-functional execution across channels, creative development, and customer touchpoints.
• Drive alignment and clarity on your priority with senior partners, calling out risks, trade-offs, and dependencies.
• Measure performance, connect results to business benchmarks, and apply insights to future planning.
• Mentor P40 and P30 team members, helping develop strategic capability across the team.
• Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long‑range planning.

• 10–12+ years of experience in integrated marketing, customer marketing, or lifecycle strategy.
• Proven ability to lead complex programs independently and deliver measurable results.
• Strong critical thinking, cross‑functional influence, and executive‑ready communication skills.
• Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans.
• Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.
• Recognized as a strong collaborator and strategic partner across multiple teams.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.

We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.

Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected…