Head of Product Marketing

We’re Heidi.

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our platform has absorbed the administrative chaos of 175 million patient visits and supported 67 million clinical hours. Today, we support 2.8 million patient sessions a week across 190+ countries, in 110 languages and over 200 specialties.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s capacity for care and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we’re expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

We’ve grown annual recurring revenue from $1 million to $50 million in two years.

To go further, we’ve secured US $340 million: a $100 million Series C led by Blackbird, with Phoenix Court, Point
72 Private Investments and Headline, alongside a $240 million growth investment led by General Catalyst’s Customer Value Fund.

If you want to join us in doing work worth shipping, jump in.

Heidi didn't set out to be a scribe company. Scribe was the front door. We're now a connected platform spanning documentation, clinical evidence, and patient comms, and most of the world still thinks of us as the note‑taking app. That gap is the job.

You’ll create the AI Care Partner category and make sure the market understands what we've actually built, not what we started as. This role sits at the center of product, brand, and commercial, turning every release into a moment the market notices, and every quality bar we hold internally into a reason clinicians and health systems trust us more than the alternative.

You’ll know you’re doing this well when analysts stop describing us as "the scribe company" and competitors start describing themselves relative to us.

• Own positioning and messaging for the AI Care Partner category, across clinician, enterprise, and patient audiences, tailored by specialty, buyer type, and geography.

• Partner directly with product group leads to shape narrative and go-to-market strategy for their product areas. Not as a coordination layer, but as the person who names and sells what they’re building.

• Run end-to-end launches, from alpha to enterprise rollout, defining tiers, readiness gates, and success metrics.

• Translate complex AI and clinical capability into sharp, clinician-authentic value stories and proof assets, in close partnership with Brand, Field, and Growth.

• Set and enforce market-readiness and quality bars with Product, folding clinician and enterprise feedback into the roadmap early.

• Shape packaging, pricing, and monetisation with Product and Rev Ops to drive adoption and expansion across PLG and enterprise.

• Build a live competitive and market‑intelligence engine, and turn it into sharp inputs for Product, Growth, and Sales.

• Build relationships with analysts, KOL clinicians, and ecosystem partners to build category credibility and awareness.

• Lead and grow a team built around craft: launches, competitive insight, customer marketing, enablement.

• Be the through line between Product, Brand, and Growth so the market experience matches what’s actually shipping.

• 8+ years in product marketing, though we care more about what you’ve shipped/built than years on the clock.

• A romantic streak about software. You believe great products can transform someone’s day.

• You’ve built category positioning from scratch at least once, not just inherited a market someone else defined, and you’re…