Vice President, Lifecycle Marketing, Global Marketing Services

Vice President, Lifecycle Marketing, Global Marketing Services

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Overview:

Visa is searching for a Vice President, Lifecycle Marketing, Global Marketing Services, to build and scale Lifecycle Marketing as a core growth engine of Marketing Services. This leader will set the global vision, build a differentiated and productized offering, and drive commercialization across acquisition, activation, usage, retention and re-engagement. The role will connect strategy, data, technology, AI-enabled capabilities, and campaign execution to deliver measurable growth for Visa's clients.

As a senior member of the Global Marketing Services leadership team, this leader will partner closely with regional Marketing Services teams, Product, Data, Technology, Visa Consulting & Analytics (VCA), Sales and Finance. The ideal candidate is a global practice builder with deep expertise in Lifecycle Marketing who can move fluently from strategy and product roadmap development to client solutioning, commercialization, and scaled execution.

• Set the vision, strategy and multi-year roadmap for Lifecycle Marketing as a global practice, aligned with Visa's broader Marketing Services growth agenda and future ambition.
• Own the end-to-end offering, including priority use cases, value proposition, solution architecture, and client solutions across industries, segments and regions.
• Build a productized, repeatable portfolio spanning acquisition, onboarding and activation, engagement, usage, retention, reactivation, and loyalty.
• Drive product and roadmap development in close partnership with Product, Data and Technology teams, ensuring tight integration of AI capabilities, differentiated Visa assets and Visa Marketing 360 campaign execution capabilities.
• Elevate targeting, segmentation, personalization, measurement, analytics, experimentation and optimization as core components of lifecycle strategy and performance.
• Develop global go-to-market sales plays, enablement, playbooks, case studies and client-facing materials that equip regional and market teams to sell and deliver consistently.
• Drive global commercialization with regional Marketing Services and Sales leaders to build pipeline, improve win rates, accelerate time to revenue and scale adoption across markets.
• Partner with Finance and regional leaders to establish commercial objectives, pricing principles, investment priorities, performance reporting and disciplined practice management.
• Identify and lead strategic partnerships and assess partnership opportunities that can accelerate capability development and speed to market across data, content and technology.
• Serve as a senior client-facing leader in CMO and executive-level conversations, shaping complex opportunities and bringing a compelling point of view on lifecycle growth, performance marketing and AI-enabled transformation.
• Establish the global operating model, governance, standards and quality controls required for clear accountability and consistent execution across Global, Regional and Market teams.
• Build and scale a high-performing global practice team over time, defining the critical roles, capabilities and resourcing model…