Sr. Manager, Marketing Programs & Operations

Sr. Manager, Marketing Programs & Operations

Want to help us help others? We’re hiring!

Go Fund Me  is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, Go Fund Me  makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us!

Go Fund Me  is looking for a strategic and operationally exceptional leader to help operate and scale our Marketing programs and org.

As Go Fund Me  evolves, Marketing plays a critical role in driving participation, building brand meaning, helping nonprofits grow their impact, and accelerating business performance. Achieving that vision requires more than great strategy, it requires world-class execution.

We're looking for a Senior Manager of Marketing Programs & Operations to serve as the strategic and operational backbone of the Marketing organization. This leader will drive planning, prioritization, budgeting, resource allocation, organizational effectiveness and cross-functional execution while serving as a trusted partner to the SVP of Marketing and Marketing Leadership Team.

This leader will also manage and develop a high-performing team responsible for advancing Marketing’s strategic priorities, operational excellence, and cross-functional execution.

The role combines elements of strategy, operations and program management responsibilities to help build a high-performing marketing organization capable of delivering measurable business impact.

The ideal candidate is equal parts strategist, operator, and builder, someone who thrives in complexity, creates clarity from ambiguity and knows how to transform ambitious plans into operational reality.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 3x a week.

• Build and evolve the operating system that powers Marketing.
• Partner with the marketing leadership team to translate company strategy into priorities, plans, and investments.
• Lead annual and quarterly planning, goal setting, business reviews, and organizational planning.
• Drive prioritization and resource allocation to maximize impact and focus.

Lead Cross-Functional Execution

• Drive execution of Marketing's highest-priority initiatives.
• Coordinate major campaigns, launches, growth initiatives, brand moments, and cross-functional programs.
• Establish operating rhythms that improve accountability, visibility, and decision-making.
• Identify risks, remove blockers, and ensure strategic initiatives stay on track.

Own Investment & Resource Planning

• Partner with Finance and Biz Ops on budgets, forecasting, headcount, and resource allocation.
• Develop frameworks to evaluate investments and prioritize opportunities.
• Provide visibility into budget performance, spending, and ROI.

Build and Lead a High-Performing Team

• Lead, coach and develop a team responsible for Marketing programs and operations.
• Establish clear roles, goals, and accountability while fostering an inclusive, collaborative and high-performing culture.
• Build the team’s capabilities and structure as the needs of the Marketing organization evolve.

Build Organizational Effectiveness

• Create systems and processes that help Marketing scale.
• Improve visibility into priorities, capacity, execution health, and progress.
• Simplify workflows, strengthen collaboration and drive operational excellence.

Lead Measurement & Reporting

• Build reporting, dashboards, and business reviews that connect Marketing activity to business outcomes.
• Track goals, strategic initiatives, and performance.
• Deliver insights that improve decision-making and resource allocation.

Over…