Lifecycle Marketing Senior Specialist
Job in
San Francisco, San Francisco County, California, 94199, USA
Listed on 2026-10-06
Listing for:
Ipro Networks Pte. Ltd.
Full Time
position Listed on 2026-10-06
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
Job Title:
Lifecycle Marketing Senior Specialist
Position Type:
Permanent
Location:
San Francisco, CA (Hybrid – minimum 3 days in office)
Salary Range / Rate: $105,000 – $140,000 (USD) + performance bonus + equity
Job #: 170342
Contact:
Job DescriptionWe are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.
Responsibilities- * Own lifecycle programs across onboarding, engagement, retention, and reactivation
- * Design and optimize automated journeys using behavioral segmentation and user signals
- * Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
- * Partner with product, data, and marketing teams to support launches and drive feature adoption
- * Develop lifecycle programs for both consumer users and professional/team use cases
- * 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
- * Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
- * Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
- * Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
- * Exposure to both B2C and B2B or product-led environments is a plus
Position Requirements
10+ Years
work experience
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