Solutions Marketing Lead, Beneficial Deployments San Francisco, CA NY

Solutions Marketing Lead, Beneficial Deployments About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

As the Beneficial Deployments Marketing Lead at Anthropic, you will be the strategic architect of our social impact marketing efforts, positioning Claude as the trusted AI partner for global nonprofits, higher education institutions, life sciences researchers, and organizations focused on public health and economic mobility. This role requires deep understanding of the social impact ecosystem and the ability to craft compelling narratives around AI’s potential to benefit underserved communities worldwide.

You ll serve as the dedicated marketing interface for our Beneficial Deployments team—a cross-functional group dedicated to ensuring AI benefits reach communities that need it most. You ll work closely with product, partnerships, sales, and communications to bring partnership launches, features, and impact stories to market with cohesive messaging across diverse, mission-driven verticals and audiences.

This role demands someone who can set vision and strategy while executing hands-on—launching product capabilities like Claude for Nonprofits and sector-specific MCP integrations, and leading demand generation campaigns that drive adoption across grantmakers, operating nonprofits, research institutions, and deployments in emerging markets. Working at the intersection of AI ethics, global development, and growth marketing, you ll help shape industry conversations around responsible AI deployment while driving measurable pipeline and impact results.

This is an opportunity to define how AI reaches and benefits the communities that need it most—supporting our ambitious reach and impact goals.

• Develop and execute comprehensive marketing strategy for Beneficial Deployments across key verticals with global remit: nonprofits, higher education, life sciences/public health, and economic mobility.
• Craft differentiated positioning and messaging for distinct audiences within each vertical—from grantmaker foundations, operating nonprofits, scientific research institutions, workforce development partners, and mission-driven technology organizations.
• Lead go-to-market for product and solution launches including sector-specific SKUs (e.g., Claude for Nonprofits), MCP integrations (LMS platforms, nonprofit and scientific research tools), and accessibility features.
• Partner with communications on executive thought leadership regarding AI s potential to benefit underserved communities, including flagship announcements for initiatives such as Claude for Life Sciences and Claude for Global Health.
• Drive thought leadership initiatives including impact reports and case studies that quantify Claude s real-world benefit (e.g., SROI measurement).
• Design and execute demand generation campaigns for scaled programs including AI for Science grants, nonprofit accelerator cohorts, and grantmaker partnership programs.
• Identify and prioritize key conferences across social impact, global health, education, and nonprofit sectors and coordinate strategic presence and speaking opportunities.
• Write and refine copy for solutions pages, campaign materials, and partner-facing content across segments.
• Partner with design on visual assets that resonate with mission-driven audiences across US and global markets.
• Work with integrated campaigns and social teams on Beneficial Deployments content calendar and posts that highlight impact stories and partnership announcements.
• Build and maintain tracking infrastructure to measure campaign performance across channels (e.g., nonprofit verification flows, partner referrals, cohort conversions).
• Enable sales and partnerships with enablement materials, outbound campaigns, and pipeline-driving initiatives for nonprofit enterprise accounts and higher education institutions.
• Support co-marketing initiatives…