Retail Engagement & Brand Associate

Retail Engagement & Communications Associate The Company

Marine Layer is a Certified B Corp that designs and manufactures its own line of casual apparel, and sells through web, retail and wholesale. We have an amazing Fleet of 50+ stores (and counting!) across the country. Our success has been built on a small, hard-working team that has a lot of fun and passionately believes in what we are building.

We’ve managed to transition from a start-up into a national brand by staying true to our roots and thoughtfully expanding the team with some incredibly talented (and fun) people who want to help us build something special. That’s where you come in..

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In the last decade, we have managed to go from one store to over 50… and we are still growing! The Retail Engagement & Communications Associate will play a vital role on our Retail Brand Experience team supporting the creation, organization, and delivery of retail-facing communication, training materials, and marketing content in a clear, branded, and timely way to our fleet of 50+ stores.

We are looking for someone who can strategically optimize our internal communication channels, and identify new methods to reach and engage team members.

This includes:

• Assisting the Retail Brand Experience manager with devising and implementing internal communication strategies that align with Marine Layer’s objectives and enhance employee engagement
• Working closely with senior retail leadership + cross functional partners to produce strategic weekly fleet-wide comms for all areas of the business
• Being a work-load gatekeeper, and ensuring that all initiatives are focused on supporting improved business processes for stores, customer experience and increased productivity in stores
• Working closely with the Retail Brand Experience manager & the marketing team to understand and execute strategies that drive traffic, sales, and conversion. This involves using promotions, ads, and local marketing to support both new and existing stores.

You will work cross-functionally with a wide variety of field and HQ departments; excellent verbal and written communication skills are a must, in addition to strong analytical and problem-solving skills. This role reports to the Retail Brand Experience Manager.

Specifically, you’ll be responsible for the following:

• Drafting and publishing all internal retail team communication
• Maintaining the retail communications calendar and monitoring field engagement and feedback, collaborating with the Retail Brand Experience Manager on implementation of data gathering methodology
• Proposing layout, verbiage and creative production for all internal materials
• Executing the translation of Web campaigns for stores, creating visuals, talking points, etc.
• Coordinating with Marketing and Visual teams to obtain relevant assets for internal and external use
• Coordinating with Brand Environment to minimize impact of store actions on both teams and customers
• Collaborating with the Retail Brand Experience Manager to execute back of house branded environment visuals & experience
• Collaborating closely with the Retail Technical & Process Specialist to ensure all processes and materials work seamlessly in stores

It bodes well if you are…

• An Authentic Brand Advocate.

You should know the brand, like the brand, and understand what it takes to build the brand and represent the company in an authentic way. You will be responsible for cultivating an authentic communicative voice that reinforces and strengthens our brand.

• An Excellent (and Creative) Communicator.

You are concise, thoughtful, and get the Marine Layer vibe. You have experience in different communication programs, and are able to apply clear brand strategy to larger company objectives. You are excited about the prospect of helping the team to achieve operational excellence by strategically managing the flow and content of internal communications.

• Organized

You should have experience managing complex projects, timelines, and deliverables with a high degree of attention to detail. You should be able to set specific, measurable, and replicable performance objectives, and work proactively across teams to get results.

Fine Print: (we ask that you have the following to apply.)

• 2-4 years of relevant experience, with at least 2 years in a corporate retail operations/communications role.
• Proven ability to maximize operational workload efficiency by using strategic brand communication programs
• Demonstrated time management skills
• Experience in Instructional Design, Retail Operations, or Brand Strategy a plus
• Competitive pay and potential for equity compensation
• Flexible time off
• Health, Vision and Dental Insurance available
• 401k with Matching
• Flexible Spending Accounts
• Cell Phone Reimbursement

Marine Layer is proud to be an equal opportunity employer that welcomes applicants and employees of all genders, races, backgrounds, orientations, and nationalities.