Business Development Manager

Tru Advantage is a Bay Area–based, award-winning managed IT services provider

specializing in Managed IT, Cybersecurity, Compliance, and Cloud solutions. We support

over 100 small to mid-sized businesses by delivering enterprise-level productivity,

simplicity, scalability, and security.

We are forward-looking, growing, and nationally recognized as one of the leading IT and

Cybersecurity firms in the Bay Area and beyond. Our accolades include:

• Great Place to Work Certified
• Clutch Top IT & Cybersecurity Firm in the Bay Area (2019–2024)
• CRN MSP 500 and Pioneer 250

At Tru Advantage, we invest deeply in our people. We believe empowered team members

create exceptional client outcomes, which has resulted in a 97%+ client satisfaction and

retention rate year over year.

Tru Advantage is seeking a Business Development Manager to support continued growth

across the Bay Area market. This role is ideal for a sales professional who enjoys building

trusted relationships, developing Centers of Influence, and owning the front end of the

sales process. You will be responsible for generating opportunities, qualifying deals, and

working closely with leadership and technical teams to move opportunities forward.

You will be expected to run, or be trained to run, your own first‑time appointments and take

full ownership of deal qualification.

• Develop and manage Centers of Influence (CoI) relationships to drive referral‑based pipeline
• Prospect and engage net‑new SMB organizations in the Bay Area
• Run first‑time appointments, including discovery and initial qualification
• Own qualification of deals before handoff or progression through the sales cycle
• Collaborate with leadership and technical teams to align solutions with client business needs
• Maintain accurate pipeline activity and reporting within CRM and sales tools
• Represent Tru Advantage’s values, brand, and consultative approach in all client interactions
• Competitive salary commensurate with experience. Base Salary: $80,000‑$100,000. On‑Target Earnings (OTE): $180,000‑$200,000
• Health Insurance (Gold Tier) plus Vision, Dental, Disability, and Life
• 401(k) with company match
• Unlimited PTO
• Paid holidays
• Continuing education and paid certification training
• Performance‑based bonuses
• Quarterly team celebrations and company events

Client Video Testimonials: