Catering & Event Sales Coordinator

AT LA COCINA, everything we do is done with hospitality for our community and in service of opportunity and inclusivity. Our work is to transform the economic conditions that have put up barriers for women, working-class people, immigrants, and people of color in the food industry through providing affordable kitchen spaces, training, resources, and community to talented entrepreneurs so they can build thriving businesses.

We center entrepreneurs in everything that we do, including making working directly with entrepreneurs a requirement for all employees at the organization. We seek passionate, mission-driven individuals who share our passion for the transformative power of food to change lives and reshape current social and political structures. We’re able to achieve our goals because of the energy you bring and share with others.

You can learn more about the organization ocinasf.org.

Support La Cocina by generating revenue for and contributing to the general well being of the organization, and to support the entrepreneurs by brokering access to market opportunities, coordinating catering events, and delivering hands‑on coaching and technical assistance.

• Achieve or exceed quarterly sales goals for catering, events, venue rental, and bar services.
• Implement strategic and creative tactics to drive revenue growth, cultivate customers, and increase brand visibility, boosting lead‑to‑sale conversion by 5 %.
• Increase profitability and customer satisfaction by tailoring, cross‑promoting, and upselling service and product offerings.

• Lead the planning and execution of custom catering events.
• Collaborate with the program team and the access to sales team to manage custom catering and maintain communication about events and team involvement.
• Oversee all aspects of F&B logistics and event production, including timelines, day‑of execution, contracts, and coordination with vendors for rentals, staffing, and permits.
• Respond to new leads within two business days and maintain ongoing communication throughout the proposal and booking process.
• Manage accurate and timely processing of contracts, invoices, and caterer payments.
• Monitor quarterly sales performance and industry trends to inform strategies.
• Collaborate on the development and delivery of catering‑based curriculum to the entrepreneurs.
• Provide technical assistance and event support to La Cocina entrepreneurs, including catering training, service operations guidance, menu development, and pricing recommendations.

• Forge and sustain client relationships by implementing outreach and retention strategies.
• Maintain clear, professional communication with clients and caterers, ensuring exceptional service that meets the needs of both.
• Maintain the partner and customer database in Salesforce for targeted communication and engagement.
• Respond to client feedback to improve service and the customer experience, supporting caterer performance.

• Collaborate with the access to sales and program teams to ensure entrepreneur readiness and smooth event execution.

• Build and sustain relationships with event service providers to enhance our market competitiveness and service offerings.

• Dedicate 5 % of your time (about 100 hours annually) to supporting La Cocina participants through technical assistance, engagement at business events, and assistance during key events. This varies for each staff member at La Cocina and depends on your role and skills.

Additional duties may be assigned, including supporting the sales team and participating in organization‑wide initiatives.

• LEADERSHIP | Take initiative in annual planning, strategy, and execution. Contribute to fostering a culture of feedback that supports growth, success, and the team’s strength.
• REVENUE GROWTH | Drive revenue through event and partner initiatives while managing P&L and business strategy.
• CUSTOMER SERVICE | Deliver exceptional service by understanding and meeting client…