Senior Brand Strategic Manager; LCS

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

Tatari is launching a Brand Generation team—a highly focused, outbound‑centric strategic sales unit responsible for pursuing and closing complex opportunities with enterprise brands, performance TV leaders, and long‑cycle strategic accounts. This team will work in lockstep with Revenue Operations, Marketing, and Sales leadership to drive integrated Account Based Marketing (ABM) outreach, high‑impact sequencing, and predictable pipeline generation. As our first hire on this team, you will originate and advance high‑value opportunities with target accounts.

You are accountable for both strategic outbound engagement and full‑cycle deal execution, with a focus on penetrating complex organizations, influencing senior‑level stakeholders, and aligning multi‑touch GTM programs. This is a high‑visibility role with strong potential for leadership growth and influence across GTM strategy.

• Lead the development and execution of outbound account‑based marketing and sales campaigns targeted at strategic enterprise and performance TV brands from initial outreach through negotiation and contract execution.
• Proactively drive outbound engagement to generate pipeline and schedule high‑value discovery conversations with senior decision‑makers (e.g. CMOs, C‑suite, Heads of Marketing, etc.)
• Apply Tatari’s competitive positioning, including convincing enterprise buyers the value of Tatari’s measurement methodology, attribution capabilities, and convergent TV inventory access, to create differentiated outreach that earns meetings.
• Collaborate closely with different internal teams to: (1) refine and align messaging for ICPs, build prospect lists; (2) iterate outreach sequences across ABM‑driven outbound motions; (3) coordinate efforts to test media plans resulting in strength deal conviction and close rates.
• Work with post‑sales teams to ensure onboarding, time‑to‑media‑live execution, and long‑term client value realization.
• Bring frontline insights to senior leadership to shape overall strategy, including refining and optimizing GTM approaches, competitive positioning, revenue forecasting, and pricing model evolution.
• Contribute to the development of Brand Generation as a scalable team—helping define the operating model, metrics, and team playbook that future hires will follow.

• 8+ years of B2B enterprise sales experience with a demonstrated track record of outbound pipeline generation and closing complex deals with long sales cycles. Preferred experience in adtech or performance marketing.
• Proven track record of building a book of business from scratch and experience with account‑based selling to mid‑market and enterprise clients, including coordinated ABM strategy with Revenue Operations and Marketing.
• Strong understanding of performance marketing, measurement metrics, and the evolving TV/CTV ecosystem; ability to articulate ROI in terms senior stakeholders care about.
• Proven consultative selling skills with senior decision‑makers (CMOs, SVPs, Heads of Marketing, C‑suite).
• Comfortable leveraging CRM and sales engagement platforms for targeting, sequencing, pipeline management, and analysis;
  Tatari uses Hubspot.
• Self‑motivated strategic thinker with a bias for action, high ownership mentality, and comfort operating in a fast‑paced, growth‑stage environment.
• Excellent communication skills with the ability to present complex advertising technology and performance data to audiences from media buyers to C‑suite.
• Compensation: $175,000 – $200,000 OTE. The range provided is Tatari's estimate of the base compensation for this role. Actual total…