Account Based Marketing Manager

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started.

We design workflow software and AI‑driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability.

We’re backed by Sequoia, Y Combinator, and F‑Prime, and we’re building for the long term.

Snapdocs is seeking a strategic and execution‑focused Account‑Based Marketing (ABM) Manager to drive deep engagement, pipeline growth, and revenue impact across a focused set of high‑priority target accounts. This role is responsible for designing and activating highly personalized, multi‑channel ABM programs in close partnership with Sales, Product Marketing, Growth Marketing, Events, and Customer Success.

The ABM Manager will own end‑to‑end strategy and execution for target accounts—from account selection and segmentation to campaign orchestration, measurement, and optimization.

The ideal candidate blends strategic thinking with hands‑on execution, strong sales alignment, and data‑driven decision‑making to turn account insights into measurable business outcomes. This position reports to the Director of Growth Marketing & Operations.

• Own the ABM strategy and annual planning for a defined book of 20–30 priority accounts, aligned to revenue goals and sales priorities.
• Partner closely with Sales leadership and account owners to define account plans, buying group personas, engagement goals, and success metrics.
• Develop and execute highly personalized, multi‑touch ABM programs (1:1, 1:few) across digital, content, events, and sales‑enabled channels.
• Translate account insights, intent signals, and firmographic data into tailored messaging and experiences that accelerate pipeline creation and deal progression.

• Serve as the primary marketing partner to Sales for priority accounts, maintaining tight alignment on account strategy, campaign timing, and follow‑up.
• Equip Sales with account‑specific insights, messaging, content, and playbooks to support outreach and buying group engagement.
• Support opportunity acceleration efforts through targeted campaigns, air cover, and late‑stage deal support.

• Plan, launch, and optimize coordinated 1:1 ABM campaigns across events, email, paid media, website personalization, and direct mail.
• Design and execute account‑centric event strategies, such as executive events, curated round tables, and select opportunity‑focused activations, in partnership with Field Marketing.
• Develop account‑relevant assets, value narratives, and use‑case‑driven messaging in partnership with Product Marketing & Content teams.

• Define ABM success metrics across engagement, pipeline, deal velocity, and revenue impact.
• Build and maintain dashboards to track account engagement, buying group coverage, and campaign performance.
• Continuously analyze results to optimize targeting, messaging, channels, and investment across accounts.

• Ensure accurate account targeting, data hygiene, and campaign tracking in Hub Spot and Salesforce.
• Leverage intent data, enrichment tools, and automation to scale personalization without sacrificing quality.
• Identify and implement process improvements that increase ABM efficiency, scalability, and ROI.

• Strategically leverage AI to accelerate research, content personalization, campaign execution, and performance insights.
• Test and adopt emerging tools and workflows that enhance ABM effectiveness and reduce manual effort.

• 5+ years of experience in B2B SaaS…